On October 1, ahead of the fifth year of Swachh Bharat Mission, Amul dropped a tweet which has now left people amazed. It’s because, in its well-known creative way, the company dished out a message about recyclable plastic.
People couldn’t stop dropping varied comments on the Swachh Bharat Mission 2019 post. (Twitter/@Amul_Coop)
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Though the tweet has a simple caption, “#Amul celebrates Swachh Bharat Diwas, 2nd October 2019,” it’s the accompanying illustration that has captivated tweeple.
Take a look:
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People couldn’t stop dropping varied comments on the post. There were several who appreciated the company’s creativity and also called the post “witty.”
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People couldn’t stop dropping varied comments on the post. There were several who appreciated the company’s creativity and also called the post “witty.”
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A few days back, on the occasion of Prime Minister Narendra Modi’s birthday, Amul dished out an animated video compilation that quickly claimed people’s attention.
Trisha Sengupta works as Chief Content Producer at Hindustan Times with over six years of experience in the digital newsroom. Known for her ability to decode the internet’s most talked-about moments, she specialises in high-engagement storytelling that bridges the gap between viral trends and traditional journalism. Throughout her tenure, Trisha has focused on the intersection of technology, finance, and human emotion. She frequently covers personal finance and real estate struggles in hubs like Gurgaon, Bengaluru, and Hyderabad, while also documenting the unique challenges of the NRI experience.
Her work often highlights the movements and philosophies of global newsmakers and personalities like Elon Musk, Mukesh Ambani, Nikhil Kamath, Dubai crown prince, and MrBeast. From reporting on Amazon or Meta layoffs and startup culture to the emergence of AI-driven platforms like Grok and xAI, she provides a grounded and empathetic perspective on the stories shaping our world. When not decoding the internet, Trisha is likely offline: lost in a book, exploring a historical ruin, or navigating the world as a solo traveler. She balances her fast-paced career with family time and a healthy dose of curiosity, currently trading her "human" sources for silicon ones as she masters AI to future-proof her storytelling.
