Woman wears same black dress for 100 days in a row, impresses people
52-year-old Sarah Robbins-Cole wore the same dress as a part of 100 day dress challenge.
In an incident, which may apparently appear bizarre, a woman wore the same black dress for 100 days straight. Her story has now created quite a buzz and left people impressed.

It all started back in September of 2020 when 52-year-old Sarah Robbins-Cole decided to take up 100 day dress challenge by clothing brand Wool&. The challenge is designed in a way where the participants get to wear one single dress for 100 days and of course, they can wash it. According to the brand’s official website, “The purpose of the challenge is to encourage people to find contentment in a life of less.”
Robbins-Cole, from day one, started sharing images of herself wearing the black dress on Instagram. On September 11, 2020 she shared the first image showcasing Day 1 of the challenge. Following that, she regularly posted updates about her progress. Finally, on December 26, 2020 , she shared a post about the final day of her challenge. Take a look at the shares:
Her posts also show how she teamed up the dress with various accessories to create different looks. Just like this one where she tucked the dress into jeans and donned a white-coloured jacket:
Or, this festive look she created with a vintage sweater:
People shared all sorts of comments on her different posts.
“Well done on completing the challenge!” wrote an Instagram user. “Congratulations and please keep posting! Hoping you’ll still post encouraging shots post-challenge of ways these 100 days influence your next 100 days. Create a goal, write it down, read it every day and watch the amazing results,” expressed another. “You have rocked this challenge!!! Great job,” said a third.
What do you think of the challenge?
ABOUT THE AUTHORTrisha SenguptaTrisha Sengupta works as Chief Content Producer at Hindustan Times with over six years of experience in the digital newsroom. Known for her ability to decode the internet’s most talked-about moments, she specialises in high-engagement storytelling that bridges the gap between viral trends and traditional journalism. Throughout her tenure, Trisha has focused on the intersection of technology, finance, and human emotion. She frequently covers personal finance and real estate struggles in hubs like Gurgaon, Bengaluru, and Hyderabad, while also documenting the unique challenges of the NRI experience. Her work often highlights the movements and philosophies of global newsmakers and personalities like Elon Musk, Mukesh Ambani, Nikhil Kamath, Dubai crown prince, and MrBeast. From reporting on Amazon or Meta layoffs and startup culture to the emergence of AI-driven platforms like Grok and xAI, she provides a grounded and empathetic perspective on the stories shaping our world. When not decoding the internet, Trisha is likely offline: lost in a book, exploring a historical ruin, or navigating the world as a solo traveler. She balances her fast-paced career with family time and a healthy dose of curiosity, currently trading her "human" sources for silicon ones as she masters AI to future-proof her storytelling.Read More

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