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‘Don’t cross the can be costly’: Jaipur traffic police meme on Bumrah no ball goes viral

Twitterati hails Jaipur Traffic Police’s use of innovative memes and ads to drive him the importance of road safety rules

jaipur Updated: Jun 21, 2017 20:16 IST
HT Correspondent
HT Correspondent
Hindustan Times
Jaspreet Bumrah,ICC Champions Trophy,No ball
The tweet uploaded by the Jaipur Traffic Police. (HT PHOTO)

A meme tweeted by the Jaipur traffic police has the social media in splits even as it hammers home the importance of road safety rules at the cost of Indian cricketer Jasprit Bumrah.

The official handle of the Jaipur traffic police tweeted the meme --- a collage of two photos --- on June 20. One of the photos shows cars waiting behind the zebra crossing while the other is of Bumrah bowling a no ball in the ICC champion’s trophy final against Pakistan. “Don’t cross the line. You know it can be costly,” reads the caption below the photos.

The pun, obviously, is on Bumrah who had got Pakistan opener Fakhar Zaman to edge that no ball into Mahendra Singh Dhoni’s gloves. Bumrah’s mistake of overstepping his mark proved costly. Zaman, who was batting on 3, went to score his maiden ODI century. Riding on Zaman’s 111, Pakistan set a target of 339 and went on to defeat India by 180 runs to lift the ICC Champions Trophy.

The tweet went viral with 430 retweets and nearly 400 favourites at the time of going to press.

The twitterati seemed to be absolutely impressed by the ingenuity behind this idea of spreading awareness about road safety and heaped praises on the cops.

Senior journalist Shekhar Gupta wrote, “Brilliant…feel for poor Bumrah though!” .

“Red light violations and going past the zebra crossing results in large number of accidents and we felt that by conveying this message in an interesting way we could send the message home,” deputy commissioner of police (traffic) Lovely Katiyar told HT.

Katiyar added that the Jaipur traffic police will be using social media as a platform for discussing the importance of following traffic rules.

First Published: Jun 21, 2017 20:16 IST