Fashion v/s fad: Why a microtrend is a waste of time and money

Some styles last for years. Some barely survive a season. Here’s how to avoid the flash and pick true winners

January 2022. It’s the opening episode of season 2 of Euphoria. Maddy Perez (Alexa Demie) is in a little black dress: Bodycon, with cutouts on the sides and back. She pairs it with full-length gloves and sparkling strappy heels. Viewers pretty much lose their minds.

Pastels were all over the place in the run-up to the Barbie movie.

Alexa Demie’s cut-out dress, featured on Euphoria, made the style trend for a brief while last year.