Bollywood personality to be Assam ambassador?

After Gujarat, now it is Assam's turn to look towards Bollywood to sell its brand of tourism.

After Gujarat, now it is Assam's turn to look towards Bollywood to sell its brand of tourism.

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The north-eastern state's tourism authorities have appointed a consultant to head-hunt a Bollywood celebrity to promote its tourism among travel buffs in a big way, a top official said.

“We have recently engaged an acclaimed film director, Jahnu Barua to advice us on the appointment of a brand ambassador to promote tourism in a big way," Assam Government's Principal Secretary, (Finance and Tourism), Himangshu Sekhar Das, told PTI.

The state is looking at someone from Bollywood to endorse the brand, Das said, adding, efforts were on to rope-in the ambassador by October.

Assam’s USP is that besides being the gateway to the north-east, it boasts of two UNESCO World Heritage sites —Kaziranga National Park and Manas Wildlife Sanctuary, he said. Besides, the state also offers a wide range of choices like wildlife and tea and golf tourism. There are also many religious and culture centres, he said.