Industry insider's view on today's career with respect to these parameters

It is about what you make of it. Working smart is the key. Working long is the only solution though. Job security and stability: You are only as good as your last performance. In this field, it is the client who defines if you are fit to be his agency. Dilip Cherian reports.

Work-life balance: It is about what you make of it. Working smart is the key. Working long is the only solution though. Job security and stability: You are only as good as your last performance. In this field, it is the client who defines if you are fit to be his agency.

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Opportunity to grow: The sky is the limit. Heading an organisation in 10 years is not a peculiar phenomenon any longer.

Money: Who said it doesn't pay as much as advertising or other fields of creative communication? Remember, it's fee-based not commission-based.

Intellectual stimulation: Every day brings a new challenge; each day a new problem, a new solution daily. Yesterday's textbook tells you nothing.

Mobility: Dealing with the best minds and often the highest decision-makers in organizations is an enriching experience. Can mobility, then, be far behind?

Social status: How about being one among the movers and shakers? Or being known as highly influential and well connected?

Quality of companies: It is about global standards in a fast 'globlising' world. Indian entities top this business today. Quality of People: Quality demand breeds quality resources. We are getting there, a bit slowly though. Scope for working in different capacities: It's about adapting seamlessly to horizontal and vertical movements, in the boardroom and the market place.