Submerge-MTV’s DJ Championship
Dance music events company Submerge, along with MTV and Burn, have put together a national DJ championship, the winner of which will get to play at parties of all the three companies for a year.Updated: Sep 09, 2010 14:10 IST
Dance music events company Submerge, along with MTV and Burn, have put together a national DJ championship, the winner of which will get to play at parties of all the three companies for a year. The event had its Mumbai regional finals recently, where veteran DJ Kedar beat four other DJs to reach the national finals that will take place on September 18.
Says Submerge founder and MTV VJ Nikhil Chinapa, “For many years, I’ve seen how DJs have struggled under the pressure put on them by club owners to play only a certain kind of music. That’s when we thought of the idea to help talented DJs find their own space. We don’t just want to find a winner in a competition but want to nurture new talent and build their profiles.”
Chinapa also finds it ridiculous that most DJ competitions have people who don’t know anything about music, judging the winners. “That’s why we got in DJs like UK’s John Fleming, Delhi’s Arjun Vagale and Mumbai’s DJ Asad to judge the competition,” he says. “Even the skills tested weren’t just limited to the remixes the DJ came up with, but also personality, body language, and technical skills.”
To level the playing field, all DJs were given a catalogue of 30 songs that they could choose from for the remixes. They got to add one song of their own into the mix but the starting song was fixed by the judges.
“We came up with a format in consultation with DJs from across the world,” says Chinapa. “But because we are building this property, we couldn’t give the DJs as much time to play their stuff as we’d have liked to. Hopefully, the next edition will have a preliminary round spread across three days for a comprehensive result.”
UK’s top DJ, Fleming, is impressed with the talent the competition has managed to unearth. “I’ve been coming to India for many years now and I can say that the local guys here know their stuff,” Fleming says. Future plans
“They are right up there with the DJs in the west. India faces the same problem as England — we have a lot of talent but not enough avenues for exposure. I really think England could take a tip from competitions like this in India.” Chinapa plans to take the competition to more cities next year, and possibly go international thereafter. He has the support of MTV, which, after a long time, is trying to push music through its programming and ground events.