World Wrestling Championships: India’s best-ever medal haul coincides with record viewership
The recently-concluded UWW World Wrestling Championships saw Indian wrestlers return with their biggest-ever haul of medals from a single edition. That the Olympic sport is now making rapid strides in the country was validated by the series of firsts Indian grapplers achieved in Nur-Sultan, Kazakhstan.
While Bajrang Punia secured his third medal at the prestigious event, Vinesh Phogat added another feather to her illustrious resume by winning her maiden medal. For the first time ever, a debutant dazzled on the world stage to finish on the podium as shown by Deepak Punia. Ravi Kumar took his World U-23 Championships stellar form to add to India’s medal tally while Rahul Aware also got home India’s fifth medal from this event.
What was the icing on the cake was the fact that the wrestlers bagged four Olympic quotas from the World Championships for the very first time.
All these historic moments were witnessed live by 6.5 million users on mobile and web platforms. The sport scaled a new high in India not just in terms of success, but also in viewership with as many as 11 million users engaging in live streaming and video content on the unique digital channel for wrestling.
Wrestling TV next will live stream 33 days of live match content over the next 2 months. The mega live streaming bonanza this month will start with the World Veterans Championships from October 8 followed by the most-awaited UWW World U-23 Championships, that saw Ravi Kumar take silver medal last year, the tournament will be aired from October 28.
Fresh from her bronze medal stint at the World Championships, Vinesh Phogat will return to the mat at the World Cup in Narita, Japan along with Rio Olympic bronze medallist Sakshi Malik from November 15 along with other top Indian grapplers.
With the Asian U-15 Championships scheduled from November 22nd and the Senior Nationals in India following just a week later, it will be a treat for the entire wrestling community as the matches will be Live Streamed for the first time on thus unique digital platform.