Alumni connect: Understand priority of implementing over ideating, says SIBM alumnus

Subhanjoy Roy, a budding entrepreneur, believes that challenging yourself and facing all odds with an attitude to learn from it, is a key to success.

pune Updated: Jan 19, 2018 15:07 IST
Ananya Barua
Ananya Barua
Hindustan Times, Pune
Alumni,connect,SIBM alumnus
Subhanjoy Roy.(HT PHOTO)

Subhanjoy Roy, a budding entrepreneur, believes that challenging yourself and facing all odds with an attitude to learn from it, is a key to success. Roy, a 2015-2017 batch alumnus fromSymbiosis Institute of Business Management Pune (SIBM), he passed out with an MBA degree, without aspiring for a job. Now, he is the founder ofEnvirevo, a waste-management and sustainable energy manufacturing company, with several bio-plants being established across the country.

Tell us about your educational background.

I did my MBA with specialisation in innovation and entrepreneurship. As a student, I always preferred practical implementation over theory. Someone once told me that research work and theories hold value only if implemented.

What happened after graduation?

Our course MBA in innovation and entrepreneurship at SIBM Pune encouraged us to take up different live projects and other activities to foster the start-up culture. Adhering to that, while in the second semester, I attended a seminar on waste management issues faced globally and what start-ups to MNCs are doing to mitigate it. This triggered me to work in this sector. I started off with discussions and researching about the problem. Unlike most students in MBA institutes, I did not harness the allure for jobs, but to have my own venture, and so I took the decision to opt out from placements, which allowed me an entire final semester to work on my idea. Therefore, after graduating in 2017, I worked on the same for months and finally formed a company in August 2017 named Envirevo Pvt Ltd.

Tell us about your journey with Envirevo.

Since the inception of the implementation phase, I have been lucky to have the guidance and mentorship of Sharad Kale, former associate-director, BARC and Padmashree Awardee 2013 and Manikprabhu Dhanorkar, deputy-head, Symbiosis Centre for Waste Management and Sustainability (SCWMS). This journey has made me do things or play roles which I have never imagined. I have spent hours going to nurseries and farmlands to convince farmers to buy one bottle of bio-fertilizer from Envirevo. From ideating and making strategies to selling products, I did everything and will continue to do that. With time, I understood the priority of implementing over ideating.

Tell us more about your venture

Envirevo is currently focusing on liquid bio-fertilizer manufacturing from solid waste and we are presently supplying it from Nashik. We have completed our plant set-up in Pune and will start the manufacturing here in a week. Also, we manufacture plant growth boosters. The other domain is organic farming and medicinal herb cultivation. These projects are located in West Bengal. We are also planningto develop and promote community organic farming in West Bengal and to expand the horizon to the production of bio-CNG and other green or renewable sources of energy.

What about the highs and lows of your career so far?

Starting anything from scratch has its shortcomings and that, first of all, involves getting rejections, which I received too. I have had days when I have returned home without selling a single bottle of bio-fertilizer. But that too was a lesson. I had to learn and bring out a better version of myself before the next day started. In December, some projects were getting delayed and going out of hand because there was too much on my plate. But then I figured out priorities and started working on them. Then, things took a positive turn when we began to get great feedbacks on our products from different horticulturists. Conversion of a large-scale organic farming project in Durgapur was a big moment as well. We will launch that project in a month. Also, we got a collaboration opportunity with Shakti Naturals for a huge-bulk order of 200 tonnes of medicinal herb supplies for their next supply cycle. This deal has been great for the company.

What does the future look like?

Sectors, like bio-fertilizers, organic farming and renewable energy, are noble, but are slow sectors to be in right now. It will take time to create the awareness, but growth here is inevitable. We’re planning to create a community or cooperative organic farming model, similar to what Amul has done in the Dairy industry- farmers joining hands under one roof. This collaborative farming model will also ensure the welfare of our farmers.

First Published: Jan 19, 2018 14:57 IST