Principal Speak: Institute’s pedagogy is student-centric, says Gopalkrishnan
Skill development is an integral part of SCMC’s BA (Mass Communication) programme says director, Symbiosis Centre for Media & CommunicationUpdated: May 17, 2019 18:23 IST
Hindustan Times, Pune
Sreeram Gopalkrishnan is director, Symbiosis Centre for Media & Communication (SCMC). He has a PhD in Mass Communications, MS in Communications, MBA from NMIMS. Here, he talks about his plans to take the institution to greater heights.
What steps are being taken to enhance skills of students?
SCMC’s BA (Mass Communication) programme is hands-on and has been designed to make our students industry ready. So, skill development is an integral part of it.
All our courses, especially in our core specialisations of print journalism, audio-visual production, advertising and public relations have a very large practical component from the foundation upwards. We actively encourage our students to take up small and large media and communication related projects for companies and organisations.
What are your plans for the future?
Media and Communication is very dynamic and evolving industry. We have so far been successful in our endeavour to stay ahead of the curve in terms of both the learning and the tools and technology we use, and will continue to do so. As an educational institute, we hope to expand our programme and our infrastructure with the changing needs, build more industry connects, especially given the success our alumni have had, and to derive more creative outputs from our students.
Explain steps being taken for the betterment of students.
SCMC students have been doing well professionally, thanks in part to the training and exposure they get as part of their course; we will continue to maintain those standards, while upgrading our programme to meet industry demands.
For the 2019-20 academic year, we have a revised programme structure that includes over 60 professional courses - many of which are curated from world-class programmes across the world’s best universities - such as Design Thinking, Media Planning, Channel Management, Digital Branding, Audiography, Production Design etc.
Our curriculum is strongly focused on on-field learning so the students are taken on numerous field visits, and educational tours throughout the semester. Our pedagogy is extremely student-centric.
First Published: May 17, 2019 16:38 IST