Basant Panchami: Cupid’s arrow soars past ‘brand Modi’ in kite market
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Basant Panchami: Cupid’s arrow soars past ‘brand Modi’ in kite market

Kites with love symbols and messages are in demand more than those with photo of the PM, say traders

punjab Updated: Feb 12, 2016 00:02 IST
Sachin Sharma
Sachin Sharma
Hindustan Times
Basant Panchami,Valentine's Day,Narendra Modi
A shopkeeper showing kites in Bathinda on Thursday.(Sanjeev Kumar/HT)

The kites carrying Cupid’s arrow are soaring past those with Prime Minister Narendra Modi’s pictures in the skies of this part of Punjab ahead of Basant Panchami on Friday and Valentine’s Day on Sunday.

As per retailers dealing in the business, kites with ‘messages of love’ are in demand more than those with Modi images.

“Last year, the kites bearing photos of Narendra Modi were more in demand. This time, the sale of these kites has gone down considerably,” said Raj Kumar, who sells kites on Amrik Singh road here. Kumar further said that he had sold about 5,000 kites bearing Modi photos last Basant Panchami and had run out of stock. “This year I had bought about 1,000 ‘Modi kites’ and am finding it tough to clear the stock. Customers are refusing to buy them despite my insistence,” he said.

Another trader Gaurav on Quila road said, “The kites bearing Modi photos were in high demand last year. This year, seeing customers’ response, I didn’t order them. Youngsters are asking for kites bearing love symbols and messages.”

Another trader said he had stock of ‘Modi kites’, but they were not as popular this year as they were last year.

Trader Prem Kumar said trends change on yearly basis. “This season kites with love messages and symbols are in trend and those with photos of Modi are less in demand. As compared to last year, the sale of Modi-kites this year is negligible,” he said.

First Published: Feb 11, 2016 20:30 IST