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Valentine’s Day: Not so rosy for Chandigarh florists, hopes of high sales wilt

While florists felt that the government’s demonetisation move had brought down sales on Valentine’s Day last year, many are worried about this year too.

punjab Updated: Feb 14, 2018 13:05 IST
Aneesha Bedi
Aneesha Bedi
Hindustan Times, Chandigarh
Valentine’s Day,Chandigarh florists,V-Day
A shopkeeper places rose bouquets to attract customers on the eve of Valentine’s Day in Sector 35 on Tuesday. (Karun Sharma/HT)

’Tis the season of love and there’s nothing like a rose to express your love for a special someone. Strangely enough, hopes of city florists of soaring sales on Valentine’s day are wilting. No one wants their roses.

Online sales and a steep hike in prices of flowers by suppliers could be the reasons for the low demand, many florists say. Florists in the northern and southern sectors of the city, including the Geri (azaadi) route, said on Tuesday that there were no takers for their flowers. Sales, usually peaking at this time of the year, had dropped lower than that of routine days.

The shopkeeper at Jai Maa Florist at the Sector 35 flower market said while rose sales on Rose Day were decent, the fall started soon. “Usually we find a lot of customers by February 13. I don’t know what has happened this time,” he said.

People at Mehak Florists said they had not sold a single bouquet since the morning, let alone red roses and just four bouquets had been booked for February 14. The owner, Rajesh, said, “It is beyond my understanding. I think we’ll have to slash the prices we usually increase on Valentine’s Day.”

While florists felt that the government’s demonetisation move had brought down sales on Valentine’s Day last year, many are worried about this year too. “Usually heart-shaped bouquets worth Rs3,000 are sold in bulk, we haven’t sold a single one this year,” said another florist at the Sector 34 flower market near the Gurdwara.

Orders peak only for a lucky few
  • Florist chain Ferns N Petals, however, was the only one claiming that business was booming on Valentine’s Day.
  • Sector 35 outlet in-charge Kuljeet Singh said the roses remained the most popular choice with a high demand for bouquets worth Rs500 a day prior to Valentine’s Day and nearly 200 orders on the actual day
  • Similarly, the Sector 10 outlet in-charge said they had managed to make profits ever since the week began, although they had received more orders online on their website instead of the store.

Many florists, especially those in Sector 35, said suppliers had increased rates. “We get a bunch of 20 roses for Rs115, but this year we got them for Rs345 before Rose Day and hence we had to increase the price of a bud from Rs20 to anywhere between Rs30 to Rs50, depending on quality and size,” they said.

A florist in Sector 8 was planning to sell the flowers cheap instead of seeing them wilt. Veena Gupta, the owner of the Green Valley Flower Shop in Sector 34 said she had hopes of people buying her flowers once rain stopped on Tuesday morning, but things did not improve till the evening. Sales have never been so low on Valentine’s Day in the shop which has been running for the last 20 years, she said.

GG Florists in Sector 10 opposite Hotel Mountview, selling roses at Rs50 per bud, had a similar story to share, as did the high-end Khullar Nursery in Sector 9. Known to have some of the biggest and most fancy bouquets in town starting from Rs2,000 going up to Rs15,000, sales haven’t peaked for the Nursery, with just 15-20 orders, an associate said.

Flower supplies come to the city from Himachal Pradesh, Pune and Panchkula.

First Published: Feb 14, 2018 13:04 IST