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Home / Sex and Relationship / Death of roses

Death of roses

Buzz is that this Valentine's Day there will be fewer roses. Where have all the flowers gone? Parul Abrol finds out.

sex-and-relationships Updated: Aug 22, 2013 14:33 IST
Parul Abrol
Parul Abrol
Hindustan Times

This Valentine's Day, don't be surprised if you don't find enough roses to gift your beloved.

If the insiders in the flower industry are to be believed, the city might witness the death of roses.

Wilting profits
Even as the flower industry boomed during last year's wedding season (HT City report dated December 29), the flower business in the Capital went down during Christmas and New Year. <b1>

So much so that that flower merchants claim that they do not have enough money to invest in roses for Valentine's Day. Wholesaler Ajay Barua of Barua Flowers says, "This year's Christmas and New Year have been the worst. It was a nasty surprise."

As a practice, businessmen invest for V Day on the basis of the New Year and Christmas returns. Shiv Prakash Rungta, GM, Ferns n Petals says, "The market may not have good quality roses from Bangalore, which is the hub. Growers have incurred huge losses and they might prefer to export flowers to get better rates."

A lot of money also rides on the vayda deals - investing on the basis of the promissory calculation. Kaushal Aggarwal, an importer; says, "Yes, that (vayda deals) used to happen but investments were made with the excess profit made from Christmas and New Year sales. This year, everybody has an outstanding in the market."

Generally V-Day brings about good business. Sanjay Chandok of Sheel Biotech says, "Within three days (around V Day) there is a business of more than one crore."

SMS attack
Aggarwal, who does not expect rose sales of more than Rs one lakh on V Day, gives interesting reasons for the slack. He says, "There has not been a formal study till now but internet and mobile messages are to be blamed for the drop in flower sales, as it allow people to wish near and dear ones without taking much effort"

Smita Alva of Bangalore's Florence Flora, who is one of the biggest suppliers says, "Nobody from Delhi has till now made any bookings for the Valentine's with us. This is unusual."

So, does that mean she would rather send her flowers abroad? "Well, everybody is welcome in bus ness," says Alva.