Malaika Arora launches her new bag and jewellery brand: Check out HT Shop Now's top handbag picks from the debut line

With the launch of MAEJOY, Malaika Arora brings her signature sense of style into the accessories space. The collection offers options for multiple occasions.

Maejoy by Malaika: Check out HT Shop Now's fav picks (Myntra)

By Samarpita Yashaswini

Samarpita Yashaswini is a Content Producer for Fashion (HT Shop Now) at Hindustan Times Digital. She has five years of experience in lifestyle writing, specialising in fashion, beauty, and trend-led commerce content. She covers everything from seasonal must-haves and wardrobe essentials to brand reviews and styling edits that make everyday dressing easier and more exciting.

She began her writing journey in 2020, but her love for fashion started long before that. Over the years, she has interned with Times Internet and Desi Martini, and worked with Pinkvilla and Schbang, building a strong foundation in digital storytelling and audience-first content. At HT Digital, she writes and creates fashion affiliate content for both the website and social media, blending trend awareness with shopping practicality. Her work sits at the intersection of style and strategy combined with equal parts aesthetic and analytics.

A self-confessed fashion enthusiast, Samarpita has a sharp eye for colours, prints, silhouettes, and textures. She notices the fall of a fabric, the mood of a palette, and the difference a good cut can make. Her expertise lies in translating trends into wearable, relatable style and helping readers shop smarter, not louder.

She studied at Delhi Public School and graduated from Miranda House, University of Delhi in 2019, where she also wrote for the college magazine. She later completed a Postgraduate Diploma in Advertising and PR from MICA, Ahmedabad.

Samarpita believes fashion content doesn’t need to be complicated or overly eloquent. It should be simple, fun, and genuinely helpful, guiding readers through daily style decisions with confidence and joy.

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Actor and entrepreneur Malaika Arora, known for her impeccable style, has expanded her fashion footprint with the launch of MAEJOY, a lifestyle accessories label that blends glamour with everyday usability. The brand debuts with over 250 styles across handbags and lab-grown diamond jewellery.

Built around the philosophy “The Joy of Being Me,” the brand emphasises individuality, empowerment and accessibility in fashion. Maejoy’s handbag collection spans crossbody bags, structured shoulder bags, bucket bags, totes, backpacks, clutches and workwear-inspired designs. Crafted using materials like synthetic leather, raffia, braids, satin, rhinestones and metallic finishes, the designs range from practical everyday carryalls to statement party pieces.

Talking about her brand, Malaika said, “Maejoy is a labour of love. Throughout my career, whether on screen, in business, or through my personal style, I’ve championed the idea that fashion should be empowering yet effortless.”

Handbags from the debut Maejoy collection

1. MAEJOY Women Navy Blue Handbag Set of Tote and Satchel

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This elegant handbag set from MAEJOY combines practicality with polished style. Featuring a spacious tote along with a structured satchel, the set offers versatility for different occasions. The navy blue colour keeps the look sophisticated and timeless, making it suitable for office days, travel or everyday errands. The structured design ensures the bags maintain their shape while providing ample room for essentials such as a laptop, wallet, cosmetics and daily accessories.

2. MAEJOY Women Black Embellished Party Sling Bag

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For evenings and celebrations, this embellished sling bag from MAEJOY adds a hint of glamour. The compact silhouette makes it perfect for carrying essentials like your phone, lipstick and cards, while the embellishments bring sparkle to the overall look.This bag pairs effortlessly with party dresses, festive outfits or cocktail ensembles, making it a versatile accessory for special occasions.

3. MAEJOY Women Red Structured Shoulder Bag

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Bold yet elegant, this structured shoulder bag from MAEJOY is designed to make a statement. The striking red shade instantly elevates even simple outfits, while the structured shape keeps the bag looking refined and polished. It works well with both workwear outfits and casual looks, adding a pop of colour without overpowering the overall style.

4. MAEJOY Women Yellow Set of 3 Handbag – Tote, Sling and Wallet

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This vibrant set from MAEJOY includes a tote bag, sling bag and wallet, offering a coordinated accessory solution. The bright yellow colour adds energy to everyday outfits, making it ideal for those who enjoy bold accessories. The three-piece design also allows flexibility, use the tote for work, the sling for casual outings and the wallet for daily essentials.

5. MAEJOY Women Set of 3 – Tote Bag with Satchel and Pouch

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Designed for versatility, this handbag set from MAEJOY features a tote, satchel and pouch that work together seamlessly. The tote offers ample storage space while the satchel and pouch provide smaller, organised compartments. This set is particularly useful for busy days that involve work, meetings and errands, where carrying multiple essentials becomes necessary.

6. MAEJOY Women Raffia Woven Shoulder Bag

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For a relaxed and breezy style, this raffia-woven shoulder bag from MAEJOY adds texture and character to the collection. The woven design gives it a natural, summery feel that pairs beautifully with casual outfits, vacation looks or brunch ensembles. Lightweight and stylish, it is the kind of bag that easily transitions from daytime outings to holiday wardrobes.

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Handbags from the debut Maejoy collection: FAQs

What is Maejoy by Malaika Arora?

MAEJOY is a lifestyle accessories brand launched by Malaika Arora that focuses on handbags and lab-grown diamond jewellery designed for modern everyday style.

What makes Maejoy handbags stand out?

The brand combines contemporary designs with versatile functionality while keeping the products stylish yet accessible for everyday consumers.

Are Maejoy handbags suitable for everyday use?

Yes. Many designs focus on practicality and versatility, making them suitable for office wear, travel, casual outings and special occasions.

What types of handbags are available in the Maejoy collection?

The collection includes totes, sling bags, shoulder bags, clutches, crossbody bags, backpacks and multi-piece handbag sets.

Disclaimer: At Hindustan Times, we help you stay up-to-date with the latest trends and products. Hindustan Times has an affiliate partnership, so we may get a part of the revenue when you make a purchase. We shall not be liable for any claim under applicable laws, including but not limited to the Consumer Protection Act, 2019, with respect to the products. The products listed in this article are in no particular order of priority.