Representational image.(REUTERS)
Representational image.(REUTERS)

Laliga grew 15% in sponsorship despite Covid-19

In order to ensure the safety of around 3,300 staff members and 1000 players, LaLiga adhered to the strict protocols laid down by authorities.
By hindustantimes.com, New Delhi
PUBLISHED ON JAN 20, 2021 02:45 PM IST

In a stringent environment when lockdown was the norm, Spanish Football league – LaLiga, was among the first few sporting properties which gave the world of sport a ray of hope. The league known for its meticulous planning and impeccable execution was up and about on the field to host the top 20 football teams of Spain in just 3 months/one quarter of the lockdown announcement. In order to ensure the safety of around 3,300 staff members and 1000 players, LaLiga adhered to the strict protocols laid down by authorities and was back on its feet due to a well-coordinated effort between the league’s officials, Spanish authorities and participating clubs to complete the 238 of the remaining matches of the season.

The League onboarded over 35 partners across 15 countries in a pandemic hit 2020. These sponsorships helped LaLiga grow 15% over its previous season/clock in 100mn euros in revenue, an exceptional case where some of the biggest businesses/sporting events were grappling with stability/existence.

In a close-knit press conference today, four of LaLiga’s top management reviewed/shared light on some of their institutional achievements of the year 2020 and outlook for the 2021 season. The top brass shared their insights on topics such as league protocols, economic viability, sponsorships, management of stakeholders, and how they stitched all these crucial aspects together to ensure they were back in action considering the challenges of the new normal.

Jaime Blanco, Attached to Chairman’s office, said, “Being a world-class football league, we have always set benchmarks, and this was yet another chance to set an example for the sporting world. While such a situation was never imagined by anyone, we wanted to lead from the front. We had certain contingent safety protocols in place and adapted/altered them to align with the given scenario. The planning was detailed, and we ensured that we covered all possible scenarios. With the support and cooperation from clubs we successfully executed our plan and provided real experience and excitement of a live match again.”

Luis Manfrendi, Economic Control Director, said, “The sporting world has been very dynamic in the recent past. Being the Financial controller, as a norm we plan and are prepared for financial exigencies. As a practice, since 2013, LaLiga had laid out a series of economic operating procedures/measures for clubs which made our commercial position stronger in a crunch situation like this. It is due to the adherence of the mandate that we have been able to manage an exceptional comeback without a great economic damage. This year we have also witnessed a significant increase in revenue coming in from the International market.”

Diego Sanchez, Head of Commercial, said, “2020 has undoubtedly been a very tough year for everyone across the globe. The universal love for the sport of Football and specially LaLiga has been proven once again in these challenging times. The League has an avid audience in almost every country of the world. Last season, LaLiga successfully partnered with 35 brands from 15 different countries bringing its total sponsor count to 42. With the onboarding of the recent sponsors the league has been able to clock in a revenue of 100 million euros in the pandemic hit year. Going forward we will continue to provide the best possible assets to our partners for them to reach their goals.”

Jose Antonio Cachaza, Managing Director, LaLiga India said, “LaLiga has undoubtedly been one of the audiences favorite football leagues. The league has always focused on providing the best football action to its stakeholders and in return have got immense support from them. The year gone by has been hard on everyone, but football has been one of the binding factors which has given hope to the people/audience. Being a culturally strong league with high level of flexibility has made it possible to keep our partners happy and engaged during the pandemic. We hope to continue to bring another exciting football year and keep the viewers entertained.”

SHARE THIS ARTICLE ON
Close
NortEast vs ATK Mohun Bagan(ISL)
NortEast vs ATK Mohun Bagan(ISL)

Sylla’s late intervention keeps NorthEast level against Bagan

By Bhargab Sarmah
PUBLISHED ON MAR 06, 2021 10:56 PM IST
  • The draw also extended NorthEast unbeaten run this season to 11, with 10 of those coming under interim head coach Khalid Jamil. The 43-year-old Indian coach made three changes to the side that had won 2-0 against Kerala Blasters in their last league game of the campaign.
Close
FILE PHOTO: Soccer Football - La Liga Santander - Real Madrid v Getafe - Estadio Alfredo Di Stefano, Madrid, Spain - February 9, 2021 Real Madrid's Karim Benzema celebrates scoring their first goal REUTERS/Sergio Perez/File photo(REUTERS)
FILE PHOTO: Soccer Football - La Liga Santander - Real Madrid v Getafe - Estadio Alfredo Di Stefano, Madrid, Spain - February 9, 2021 Real Madrid's Karim Benzema celebrates scoring their first goal REUTERS/Sergio Perez/File photo(REUTERS)

Benzema back for Real in time for derby showdown at Atletico

Reuters
PUBLISHED ON MAR 06, 2021 08:05 PM IST
Benzema has been out since injuring a muscle after scoring in a 2-0 win over Valencia on Feb. 14. Real have managed only one goal per game in the three matches he has missed, failing to score in the first half each time and relying on players such as Casemiro and Ferland Mendy to score instead.
Close
Arsenal manager Mikel Arteta: File photo(Pool via REUTERS)
Arsenal manager Mikel Arteta: File photo(Pool via REUTERS)

Improving Arsenal have long way to go, says Arteta

Reuters
UPDATED ON MAR 06, 2021 12:48 PM IST
Arsenal have turned their season around after a torrid start, winning seven of their last 12 Premier League games and netting 22 goals, having managed just 12 goals in their first 14 fixtures.
Close
Liverpool's Roberto Firmino reacts after missing a scoring chance during the English Premier League soccer match between Liverpool and Chelsea at Anfield stadium in Liverpool.(AP)
Liverpool's Roberto Firmino reacts after missing a scoring chance during the English Premier League soccer match between Liverpool and Chelsea at Anfield stadium in Liverpool.(AP)

Champions Liverpool keep sinking after fifth Anfield defeat in a row

By Bhargab Sarmah, New Delhi
PUBLISHED ON MAR 06, 2021 08:01 AM IST
  • Chelsea dominated Thursday’s game and could have had more goals to add to Mason Mount’s exquisite first-half strike that turned out to be the match-winner.
Close
FC Goa vs Mumbai City FC
FC Goa vs Mumbai City FC

ISL semi-final: FC Goa draw with Mumbai City in the first leg

PUBLISHED ON MAR 06, 2021 12:01 AM IST
  • FC Goa attacked Dessai through Saviour Gama before twinkle-toed Jorge Ortiz tested him. By the 17th minute, Dessai had been caught out thrice; the last time because of a poor pass which Alexander Jesuraj intercepted needing a tackle from Vignesh Dakshinamurthy that could have been a penalty.
Close
The 52-year-old Juergen Klinsmann(REUTERS)
The 52-year-old Juergen Klinsmann(REUTERS)

Thomas Muller role model for Bayern Munich: Klinsmann

By Bhargab Sarmah
PUBLISHED ON MAR 05, 2021 09:57 PM IST
  • Muller wouldn’t feature regularly that season but he went on to score in the Champions League knockout stages coming on as a substitute against Sporting Lisbon.
Close
Soccer Football - Premier League - Liverpool v Chelsea - Anfield, Liverpool, Britain - March 4, 2021 Chelsea manager Thomas Tuchel reacts Pool via REUTERS/Laurence Griffiths(Pool via REUTERS)
Soccer Football - Premier League - Liverpool v Chelsea - Anfield, Liverpool, Britain - March 4, 2021 Chelsea manager Thomas Tuchel reacts Pool via REUTERS/Laurence Griffiths(Pool via REUTERS)

Tuchel says Chelsea players deserve praise for resurgence

Reuters
PUBLISHED ON MAR 05, 2021 08:36 PM IST
"I'm flattered but I'll just give the flowers to the players and to the club," Tuchel, whose side are unbeaten in his 10 games in charge in all competitions, told reporters ahead of Monday's league clash against Everton.
Close
Bayern Munich's Jamal Musiala(REUTERS)
Bayern Munich's Jamal Musiala(REUTERS)

Midfielder Jamal Musiala signs with Bayern Munich to 2026

AP
PUBLISHED ON MAR 05, 2021 07:54 PM IST
  • Musiala has been making steady progress since he joined Bayern’s under-17 team from Chelsea in 2019. He has made 27 appearances for the first team, scoring four goals.
Close
Liverpool's Mohamed Salah walks past manager Juergen Klopp after being substituted off.(Pool via REUTERS)
Liverpool's Mohamed Salah walks past manager Juergen Klopp after being substituted off.(Pool via REUTERS)

Salah was feeling the intensity, Klopp says after Chelsea defeat

Reuters
PUBLISHED ON MAR 05, 2021 01:28 PM IST
Klopp took off Salah, the league's leading scorer with 17 goals, for Alex Oxlade-Chamberlain in the 62nd minute when Liverpool were hunting an equaliser after Mason Mount had given Chelsea the lead in the first half.
Close
Barcelona's Gerard Pique.(REUTERS)
Barcelona's Gerard Pique.(REUTERS)

Barcelona defender Piqué out with right knee injury

AP, Barcelona
PUBLISHED ON MAR 05, 2021 10:27 AM IST
The defender scored four minutes into second-half stoppage time to force extra time and help the team advance to the final.
Close
Tottenham Hotspur's Son Heung-min celebrates with Hugo Lloris after the match.(Pool via REUTERS)
Tottenham Hotspur's Son Heung-min celebrates with Hugo Lloris after the match.(Pool via REUTERS)

Tottenham edge past Fulham thanks to Adarabioyo own goal

Reuters, London
PUBLISHED ON MAR 05, 2021 07:53 AM IST
Victory dragged Tottenham back into the race for a Champions League spot with Jose Mourinho's eighth-placed side on 42 points from 26 matches, four points behind Everton in fourth, ahead of Sunday's clash with Crystal Palace.
Close
Chelsea's Mason Mount celebrates scoring their first goal with Reece James.(Pool via REUTERS)
Chelsea's Mason Mount celebrates scoring their first goal with Reece James.(Pool via REUTERS)

Mount goal earns Chelsea victory at toothless Liverpool

Reuters, Liverpool, England
PUBLISHED ON MAR 05, 2021 07:50 AM IST
Mount cut in to curl a low shot past Liverpool keeper Alisson in the 42nd minute, after Timo Werner had earlier had a goal disallowed, to give Chelsea a deserved halftime lead.
Close
Barcelona's Gerard Pique holds his knee after getting injured during the the Copa del Rey semifinal, second leg, soccer match between FC Barcelona and Sevilla FC at the Camp Nou stadium in Barcelona, Spain, Wednesday March 3, 2021. (AP)
Barcelona's Gerard Pique holds his knee after getting injured during the the Copa del Rey semifinal, second leg, soccer match between FC Barcelona and Sevilla FC at the Camp Nou stadium in Barcelona, Spain, Wednesday March 3, 2021. (AP)

Barcelona confirm Pique knee injury

Reuters
PUBLISHED ON MAR 04, 2021 09:26 PM IST
Injuries have restricted the 34-year-old to just 15 appearances this season and local media have reported that Pique faces a further three weeks on the sidelines.
Close
Barcelona's head coach Ronald Koeman (AP)
Barcelona's head coach Ronald Koeman (AP)

Koeman transforms Barcelona amid club chaos, elections

AP
PUBLISHED ON MAR 04, 2021 06:51 PM IST
  • Barcelona faces an even bigger hurdle next week when it visits Paris Saint-Germain in the Champions League trailing 4-1 from the first leg. But the team can aspire to keep up its positive momentum in the Spanish league.
Close
FILE PHOTO: Soccer Football - Champions League - Round of 16 First Leg - RB Leipzig v Liverpool - Puskas Arena, Budapest, Hungary - February 16, 2021 General view inside the stadium before the match REUTERS/Bernadett Szabo/File Photo(REUTERS)
FILE PHOTO: Soccer Football - Champions League - Round of 16 First Leg - RB Leipzig v Liverpool - Puskas Arena, Budapest, Hungary - February 16, 2021 General view inside the stadium before the match REUTERS/Bernadett Szabo/File Photo(REUTERS)

Liverpool vs Leipzig Champions League game moved to Budapest again

Reuters
PUBLISHED ON MAR 04, 2021 04:18 PM IST
  • The first leg, originally scheduled to be held at the Red Bull Arena in Germany, was shifted to Budapest after German authorities denied Liverpool entry into the country due to Covid-19 protocols.
Close
SHARE
Story Saved
OPEN APP