The medal winners at the Tokyo Olympics will get "free cement to build their dream homes", city-based Shree Cement Limited (SCL), the principal stakeholders in the East Bengal football club, announced on Monday.
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“India’s athletes are competing at the highest level of sporting prowess and doing us proud. As both an Indian and a sports enthusiast, I feel that it is important to give back a little something for all that they are doing” said SCL managing director HM Bangur.
Weightlifter Mirabai Chanu had opened India's medal count on the first day with a silver, while boxer Lovlina Borgohain has assured a medal for the country by advancing to the semifinals.
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Ace shuttler PV Sindhu bagged a bronze on Sunday, becoming the first Indian woman with two individual Olympic medals.
Shree Cement is one of India’s top three cement manufacturers with a production of around 44.4 million metric tons per annum (international and domestic).