Sign in

How does Apple CEO Tim Cook calm his mind? He says…

Apple CEO Tim Cook also revealed he wakes up at 5 am and reads notes by customers, who tell him what they think about Apple's products.

Published on: Apr 14, 2023, 14:42:58 IST
By | Written by
Share
Share via
  • facebook
  • twitter
  • linkedin
  • whatsapp
Copy link
  • copy link

Apple chief executive officer Tim Cook heads the tech behemoth known for manufacturing iPhones, iPads, AirPods, Macbooks etc. Being the CEO of the Cupertino-based technology giant is not an easy task, it brings a lot of challenges and stress. So, how does Cook unwind himself?

In an interview to GQ, Cook has revealed that hiking settles his mind. The 62-year-old tech boss said after leaving his home state Alabama, he stayed for some time in California and fell in love with nature. Cook said he started cycling and hiking and then moved to California where he could hike different places.

During the interview, Cook also revealed how he begins his day in the morning. He wakes up at 5 am and reads notes by customers, who tell him what they think about Apple's products. The customers tell him stories about their own lives and this information becomes a source of inspiration, Cook added.

FILE PHOTO: Apple CEO Tim Cook poses in front of a new MacBook Airs running M2 chips display during Apple's annual Worldwide Developers Conference in San Jose, California, U.S. June 6, 2022. REUTERS/Peter DaSilva (REUTERS)
FILE PHOTO: Apple CEO Tim Cook poses in front of a new MacBook Airs running M2 chips display during Apple's annual Worldwide Developers Conference in San Jose, California, U.S. June 6, 2022. REUTERS/Peter DaSilva (REUTERS)

“One of the main things that inspire me are customer notes. I religiously look at customer notes every morning, starting around 5am or so. If you are in the business like we are, of creating technology that really enriches people's lives, you wanna know what it's doing”, he said. Cook has been running the company since Steve Jobs death in 2011.

Tim Cook's next on agenda is a visit to India wherein he will open the company's first stores next week. The iPhone maker will open its stores in Mumbai on April 18 and in Delhi on April 20. Cook has also sought a meeting with Prime Minister Narendra Modi, Bloomberg reported.

  • HT News Desk
    ABOUT THE AUTHOR
    HT News Desk

    Follow the latest breaking news, major developments and agenda-setting stories from India and around the world with the newsdesk at Hindustan Times. Operating round the clock, the desk brings together experienced editors, reporters and correspondents to deliver fast, accurate and contextual reporting across subjects that influence public policy, governance, business, society and international affairs. The HT News Desk covers politics, elections, government policies, the economy, business and markets, science and technology, the environment, law and order, infrastructure, education, climate issues and geopolitics, while closely tracking developments across states, institutions and global capitals. The team also leads coverage of major breaking news events, policy announcements, court proceedings, natural disasters, public emergencies and significant international developments. Reports published by the newsdesk are based on information gathered from reporters on the ground, official statements, government agencies, court records, regulatory filings, recognised institutions and other authoritative sources. Stories undergo editorial scrutiny and verification processes to ensure accuracy, fairness and relevance, and are updated as events evolve and additional information becomes available. Whether covering a key political decision in New Delhi, an economic policy shift affecting millions, a landmark court ruling or a major global event, the HT News Desk aims to provide readers with reliable, fact-based journalism that delivers not only the latest developments but also the context and analysis needed to understand their wider implications.Read More