Meta launches ‘Imagine Me’ in India: How to create AI avatars on Instagram, WhatsApp, and Facebook

Know how to use Meta’s new ‘Imagine Me’ feature to create AI-generated images of yourself on Instagram, WhatsApp, and other Meta platforms.

Meta has rolled out its new AI-powered feature, ‘Imagine Me,’ in India to let users create personalised images of themselves in various styles and settings. This tool, initially launched last year in a few countries, including the US, now reaches a wider audience through popular Meta platforms like Instagram, WhatsApp, Messenger, and the Meta AI app. However, at the moment, the feature is confirmed to work on Instagram and Facebook.

Here’s how to use Meta’s new ‘Imagine Me’ AI tool to create personalised images. (REUTERS)

By MD Ijaj Khan

Ijaj Khan is a technology journalist and Senior Content Producer at Hindustan Times, with over three years of experience covering the consumer technology industry. His work spans smartphones, laptops, wearables, gaming, appliances and AI - from hands-on reviews, comparison and buying guides to breaking news and in-depth features that help readers cut through the noise and make informed decisions. Before joining HT Tech, he worked with Jagran New Media, where he sharpened his instincts for fast-paced digital reporting. He holds a Post Graduate Diploma in English Journalism and Mass Communication from the Indian Institute of Mass Communication (IIMC), Delhi. Whether he's testing the latest flagship smartphone, tracking a major AI announcement, or putting a gaming laptop through its paces, Ijaj approaches every story with the same goal - making technology feel relevant and easy to understand for everyday users, not just enthusiasts. When he's not in front of a screen for work, he's usually travelling to a new city, hunting for great food, or keeping tabs on what's next in tech before everyone else catches on.

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Create Images with Simple Text Prompts

‘Imagine Me’ lets users generate custom images by describing how they want to appear and where they want to be. The process involves interacting with Meta AI through chat on supported apps. Users start by typing “Imagine me as” followed by a desired character or scenario, such as “Imagine me as a 90s Hiphop star” or “Imagine me as a Farmer on the moon.” The AI then asks for permission to analyse the user’s facial data to create accurate images. To do this, users need to provide three selfies which show their front, left, and right profiles.

After uploading the photos and giving the prompt, Meta AI will then generate a unique image within seconds. Users can continue the interaction by sending new prompts to see themselves in different roles or settings. If they find the generated image unsatisfactory, the tool offers options to edit, regenerate, or remove the pictures. Users can also retake photos or disable the feature anytime.

However, images generated by this tool carry an AI watermark that says ‘Imagined with AI’ to indicate their origin. Meta is also planning to label other AI-generated images with an ‘AI info’ tag, following its updated policy for transparency in AI content.

How to Use ‘Imagine Me’ on Meta Platforms

1. Open Meta AI chat on WhatsApp, Facebook, or Instagram.
2. Type “Imagine me as” followed by your desired prompt and send it.
3. Allow Meta AI to analyse your facial data by providing three selfies from different angles.
4. Receive your AI-generated image and continue to experiment with other prompts.
5. Edit, regenerate, or delete images as needed.

This feature offers a fresh way to bring imagination to life through AI, available now for users in India.

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