Samsung announces HDR10+ Advanced for next-gen TVs with up to 5000-nit displays and AI tone mapping

Samsung has introduced HDR10+ Advanced to rival Dolby Vision 2 with AI tone mapping and 5000-Nit brightness for its next-gen TV lineup.

Samsung has introduced HDR10+ Advanced, an upgraded version of its HDR10+ format, designed for its high-end 2026 television lineup. Following Dolby's announcement of Dolby Vision 2, the launch signals the next phase of competition in high dynamic range (HDR) technology for TVs and streaming platforms.

Samsung unveiled HDR10+ Advanced, its next-gen HDR format with AI tone mapping and 5000-nit brightness support.

By MD Ijaj Khan

Ijaj Khan is a technology journalist and Senior Content Producer at Hindustan Times, with over three years of experience covering the consumer technology industry. His work spans smartphones, laptops, wearables, gaming, appliances and AI - from hands-on reviews, comparison and buying guides to breaking news and in-depth features that help readers cut through the noise and make informed decisions. Before joining HT Tech, he worked with Jagran New Media, where he sharpened his instincts for fast-paced digital reporting. He holds a Post Graduate Diploma in English Journalism and Mass Communication from the Indian Institute of Mass Communication (IIMC), Delhi. Whether he's testing the latest flagship smartphone, tracking a major AI announcement, or putting a gaming laptop through its paces, Ijaj approaches every story with the same goal - making technology feel relevant and easy to understand for everyday users, not just enthusiasts. When he's not in front of a screen for work, he's usually travelling to a new city, hunting for great food, or keeping tabs on what's next in tech before everyone else catches on.

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HDR10+ Advanced: Key upgrades

The new version will include several upgrades which aim to improve brightness, colour precision, and dynamic tone mapping. The main highlight feature is HDR10+ Bright, which offers extended metadata with AI-driven image processing to enhance brightness, colour volume, and contrast accuracy. It is optimised for displays capable of reaching a peak brightness of between 4,000 and 5,000 nits and supports the full BT.2020 colour gamut that Samsung’s upcoming Mini-LED and Micro RGB TVs are expected to deliver.

Another feature, HDR10+ Genre, uses AI-based content recognition and metadata offered by creators to adjust tone mapping automatically. The system automatically adjusts picture settings according to the content type, whether it's drama, sports or animation, to ensure visuals are optimised for each category.

The update also introduces Intelligent Motion Smoothing, which allows content creators to control the level of frame interpolation for each scene. TVs will then adjust playback based on ambient lighting and user preferences.

Improved tone mapping and colour control

HDR10+ Advanced enhances local tone mapping with finer zone-based adjustments to improve detail in shadows and highlights while minimising blooming. It also adds Advanced Colour Control, which refines colour metadata for smoother and more accurate gradation.

For gaming, the format introduces HDR10+ Intelligent Gaming, which uses real-time tone mapping to adapt the brightness of the display to the room environment. This feature supports both console-based and cloud-based HDR gaming.

HDR10+ Advanced: Launch Timeline

Although Samsung has yet to demonstrate its new 115-inch Micro RGB TV live, it presented a simulated comparison. A full technical demonstration is expected at CES 2026. The first TVs supporting HDR10+ Advanced are expected to arrive around mid-2026.

Amazon Prime Video has already confirmed compatibility, and other platforms such as Netflix and Disney+ could extend support once the new metadata layers are integrated into their HDR workflows.

Samsung has not yet showcased a working model publicly but previewed a comparison on its 115-inch Micro RGB TV, which shows improvements in colour depth and contrast. A full technical demonstration is expected at CES 2026.

The company’s 2025 TVs were released in May, which suggests that the first HDR10+ Advanced-supported models could arrive around the same time in 2026. The adoption rate will depend on how quickly content creators and streaming services integrate the new metadata layers required for full HDR10+ Advanced functionality.