Karnataka man's 'Keep distance, EMI pending' car sticker on Maruti Alto leaves internet amused: 'Best slogan ever'
A video of a Maruti Alto in Mangaluru with a sticker reading “Keep distance, EMI pending” has gone viral, amusing users with its relatable humour.
A video showing a car sticker with a humorous message has gone viral on social media, drawing widespread reactions from users.

The clip, shared on Instagram by user @bearys_in_dubai, shows a Maruti Suzuki Alto driving through traffic on Circuit House Road in Mangaluru, Karnataka. The focus of the video is a sticker on the back of the car that reads, “Keep distance, EMI pending.” The message adds a humorous twist to the common road-safety warning, referencing the financial burden of equated monthly instalments (EMIs).
Watch the video below:
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Social media reactions
Since being shared, the video has garnered over 54 million views and more than 300,000 likes on Instagram. Users responded with humour, with many saying the message reflected everyday financial pressures.
“Funny & sad at the same time,” one user wrote. Another summed it up with, “Boys laugh, men will feel pain.”
A third joked, “Loyal to bank,” while someone else quipped, “India is not for beginners.”
Many also called it the “best slogan ever,” while others flooded the post with laughing and crying emojis.
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Similar instances
This isn’t the first time a witty car sticker has caught the internet’s attention. Earlier, a video from Tamil Nadu showed a compact car delivering a punchline of its own. Shared by Instagram user @rajeshtravels3110, the clip featured a white Maruti Suzuki Ignis slowly pulling into a parking space outside a house.
What grabbed viewers’ attention was a sticker on the car that read, “My other car is BMW.” Moments later, the camera panned to reveal an actual BMW parked inside the driveway, turning the joke into an unexpectedly accurate boast and earning the clip widespread amusement online.
(Disclaimer: This report is based on user-generated content from social media. HT.com has not independently verified the claims and does not endorse them.)
ABOUT THE AUTHORBhavya SukhejaBhavya Sukheja is a Senior Content Producer at Hindustan Times with over 6 years of experience in digital journalism. She specialises in covering stories that reflect everyday human experiences, with a focus on viral videos, social media trends, and human-interest features that inform readers while sparking meaningful conversations. She loves chasing page views and finding stories that tug at readers’ heartstrings. Known for her strong news sense, Bhavya has a keen ability to spot emerging trends and craft angles that transform viral moments into impactful narratives. Her coverage spans pop culture, entertainment, global affairs, and the internet’s most talked-about topics, helping readers better understand the context behind what is trending online. Before joining Hindustan Times, Bhavya worked with Republic World and NDTV, where she developed her skills in real-time reporting and digital storytelling. Working in fast-paced newsrooms helped her build an editorial approach that prioritises accuracy, clarity, and audience engagement. Bhavya is driven by a curiosity about how people communicate and connect in the digital age. She is particularly interested in stories that highlight cultural shifts, shared emotions, and the evolving nature of online conversations. When she is not tracking trends or producing stories, Bhavya enjoys unplugging and spending time with her cat.Read More

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