‘Send them pakking’: Amul ad amid India-Pakistan conflict gets internet’s seal of approval
Amul took to X to share a doodle featuring the iconic Amul girl amid the India-Pakistan conflict.
India and Pakistan have exchanged gunfire and airstrikes in the most recent escalation between the two countries in years. This came after India launched Operation Sindoor on May 7, targeting nine terrorist infrastructure sites in Pakistan and Pakistan-occupied Jammu and Kashmir in retaliation for the Pahalgam attack on April 22 that claimed the lives of 26 civilians. Social media is packed with reactions from people, brands, and celebrities from both sides of the border. Amul has shared its ad, and has won people’s hearts.

“#Amul Topical: The India-Pakistan conflict,” the diary giant wrote on X. The doodle it shared has the words, “Send them pakking” written on it. It also says, “Amul proudly Indian”.
Also Read: 'She's my idol': Colonel Sofiya Qureshi's brother praises her powerful message on Operation Sindoor
The visual features the iconic Amul girl along with Col Sofia Quraishi and Wing Commander Vyomika Singh, two women officers who informed the world about Operation Sindoor, along with the foreign secretary, Vikram Misri. While Quraishi is from the Indian Army's signal corps, Singh is a helicopter pilot.
In the picture, the Amul girl is seen saluting the women officers standing in front of podiums.
Take a look at the post here:
How did social media react?
An individual wrote, “Let’s do it permanently.” Another called the ad “Lovely”. A third expressed that they love the brand Amul. A fourth conveyed their reactions through a salute emoji.
Also Read: ‘No more Baku visits’: Indians call for Azerbaijan, Turkey boycott over support to Pakistan after Operation Sindoor
On Thursday, Indian defence forces neutralised missile and drone attacks by Pakistan on military stations in Jammu, Udhampur and Pathankot.
Integrated Defence Services shared a post on X that read, “Military Stations of Jammu, Pathankot and Udhampur in proximity to the International Boundary, in Jammu & Kashmir targeted by Pakistan using missiles and drones.”
The armed forces clarified that there were no losses, adding, “Threat neutralised by #IndianArmedForces as per SoP with kinetic & non-kinetic means.”
ABOUT THE AUTHORTrisha SenguptaTrisha Sengupta works as Chief Content Producer at Hindustan Times with over six years of experience in the digital newsroom. Known for her ability to decode the internet’s most talked-about moments, she specialises in high-engagement storytelling that bridges the gap between viral trends and traditional journalism. Throughout her tenure, Trisha has focused on the intersection of technology, finance, and human emotion. She frequently covers personal finance and real estate struggles in hubs like Gurgaon, Bengaluru, and Hyderabad, while also documenting the unique challenges of the NRI experience. Her work often highlights the movements and philosophies of global newsmakers and personalities like Elon Musk, Mukesh Ambani, Nikhil Kamath, Dubai crown prince, and MrBeast. From reporting on Amazon or Meta layoffs and startup culture to the emergence of AI-driven platforms like Grok and xAI, she provides a grounded and empathetic perspective on the stories shaping our world. When not decoding the internet, Trisha is likely offline: lost in a book, exploring a historical ruin, or navigating the world as a solo traveler. She balances her fast-paced career with family time and a healthy dose of curiosity, currently trading her "human" sources for silicon ones as she masters AI to future-proof her storytelling.Read More

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