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‘We live in the future’: Models’ white garments change colour under UV light. Watch

The Instagram video showing white garments changing colour under UV lights has stunned netizens.

Published on: Mar 4, 2023, 16:32:10 IST
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Paris Fashion Week had its fair share of big fashion reveals in the past few days, including a few unusual ones. From models walking with attire on fire to robots stealing the limelight on ramp, there were several moments that stunned people. There is another inclusion to that list and it involves Japan’s fashion brand Anrealage special collection. During a show, the brand unveiled clothes that change colours under UV lights. The brand also took to Instagram to share images and videos of their special collection that have stunned people.

The image shows the garments that change colour under UV light. (YouTube/@ANREALAGE)
The image shows the garments that change colour under UV light. (YouTube/@ANREALAGE)

“Two equal worlds. Two different worlds. How we see the world. How they see the world. Wear equal. But not equal. For Autumn/Winter 2023-24, Anrealage uses fashion to explore the evolution of human perception and how every living organism — no matter how simple or complex — inhabits a world of its own,” they wrote as they shared a video. The clip opens to show two models standing on the stage wearing similar white coloured outfits. Soon two UV light beams scan the models revealing incredible colours and patterns.

Take a look at the video:

It didn’t take long for netizens to react to the video that shows the incredible transformations of apparently simple white garments into colourful ones. Many expressed their wonder while reacting to the video.

Here’s how Instagram users reacted:

“Wowwww! I think it is incredible,” wrote an Instagram user. “So cool,” commented a third. “Incredible,” posted a third. “Brilliant,” shared a fourth.

The brand also took to YouTube to share a video of their incredible creation.

The video also attracted several comments from people. Just like this YouTube user who shared, “I love how quickly the audience went from awkward coughing to stunned applause.” Another person added, “We live in the future.” A third expressed, “Even the makeup changed.” A fourth wrote, “Amazing.”

  • Trisha Sengupta
    ABOUT THE AUTHOR
    Trisha Sengupta

    Trisha Sengupta is a Chief Content Producer at Hindustan Times with over six years of digital newsroom experience. Specialising in high-engagement storytelling, she blends viral trends with traditional journalism to cover the intersection of technology, finance, and human emotion. Her reporting spans real estate and personal finance struggles in hubs like Bengaluru and Gurgaon, the NRI experience, and corporate shifts like tech layoffs. Trisha also frequently tracks global figures and writes human interest stories. Offline, Trisha is an avid reader, history enthusiast and solo traveler. She balances her journalism career with family life while actively integrating AI tools into her modern storytelling approach.Read More