Who are Snehal and Jyoti Babani? 5 things to know about the viral fashionista sisters
Videos of Snehal and Jyoti Babani turning streets into their personal runways have taken over social media.
Are you a fashion lover? Then, it may have been hard for you to miss the videos of the two fashionista sisters setting social media ablaze – the Babani sisters, Snehal and Jyoti. Dressed in branded ensembles, their fashion sense leaves people in awe. These two have turned the streets into their personal runway, twirling and twinning in perfectly co-ordinated outfits. Their impeccable style, featuring a mix of high-end labels and statement pieces, leaves fashion enthusiasts in awe.

Here are five things to know about the sisters:
1. Where are they from?
Vogue reported that the sisters grew up and live in Mumbai. Talking about their love for art, fashion, and luxury, they told the outlet, “I guess we caught the bug pretty early on in life.”
2. What do they do?
In addition to turning heads with their attire, they also contribute to their father’s company Privi Specialty Chemicals Limited, reported the outlet. The sisters specialise in finance and marketing.
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3. Are they twins?
According to Harper’s Bazaar, people often mistake the duo for twins. However, they are sisters and not twins. Snehal is older than Jyoti.
4. Inspired by fashion, not influencers
This is what the sisters said in an interview with Vogue. “Offline is the new luxury; only dress up for the mirror,” they said, adding they always invest time in discovering new brands, fashion, and retail therapy.
5. Similar, not same
Though they often appear in coordinated ensembles, the duo still includes elements that portray their personal styles. Snehal told the outlet that she is a “collector and connoisseur of classic and exclusive heirloom pieces.” Jyoti leans towards being more “experimental.”
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Here’s a video of the sisters walking the streets dressed in designer outfits. While both are seen sporting Hermes bags, one is seen with mini creations from the luxury brand in her hair.
What are your thoughts on this video of the fashionista sisters Snehal and Jyoti Babani?
ABOUT THE AUTHORTrisha SenguptaTrisha Sengupta works as Chief Content Producer at Hindustan Times with over six years of experience in the digital newsroom. Known for her ability to decode the internet’s most talked-about moments, she specialises in high-engagement storytelling that bridges the gap between viral trends and traditional journalism. Throughout her tenure, Trisha has focused on the intersection of technology, finance, and human emotion. She frequently covers personal finance and real estate struggles in hubs like Gurgaon, Bengaluru, and Hyderabad, while also documenting the unique challenges of the NRI experience. Her work often highlights the movements and philosophies of global newsmakers and personalities like Elon Musk, Mukesh Ambani, Nikhil Kamath, Dubai crown prince, and MrBeast. From reporting on Amazon or Meta layoffs and startup culture to the emergence of AI-driven platforms like Grok and xAI, she provides a grounded and empathetic perspective on the stories shaping our world. When not decoding the internet, Trisha is likely offline: lost in a book, exploring a historical ruin, or navigating the world as a solo traveler. She balances her fast-paced career with family time and a healthy dose of curiosity, currently trading her "human" sources for silicon ones as she masters AI to future-proof her storytelling.Read More

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