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‘It was badly timed’

Producer Endemol’s Deepak Dhar admits that IPL Rockstar hasn’t done well.

tv Updated: Apr 25, 2010 15:32 IST
Rachana Dubey
Rachana Dubey
Hindustan Times

IPL rockstarIPL Rockstar is on its last leg, just like the 45-day-long cricket tournament. The show, a part of the special entertainment package deal that was struck between Colors and the IPL body, is being shot at various cricket stadiums across the country, shortly before the actual matches.

Sukhwinder Singh and Kailash Kher are the judges, rapper Hard Kaur the host and a bunch of singers discovered at popular singing reality shows, the contestants. The show is far from impressive. Neither did it fetch great reviews nor encouraging ratings. On an average, the show has not gone beyond 1 point on the ratings chart, even when it didn’t have any direct competition in the 7.30 pm, Saturday-Sunday slot from other channels.

Deepak Dhar from Endemol, the company that produced the show for Colors, admits that the show was badly timed. “I think we could have timed it better. By that I mean everything from the launch timings to the slot on the channel. I think we could have done a better job of the entire package as such,” he says, adding that his team will improve their act next season and do a better job of the show.

Wonder what will happen to Khatron Ke Khiladi with Priyanka Chopra and the cricketers if the calculation went wrong? Dhar is extremely confident that it will do well. “It’s a concept that has been lauded by the viewers. Adding cricketers and an actress like Priyanka Chopra will attract eyeballs. We are pretty sorted with the show.” Ashwini Yardi, head of programming, Colors, is proud of the show, despite its poor ratings: “It was a novel concept, that we did, bang in the middle of the IPL matches in the stadiums. I’m sure in due course, it will gain momentum.”