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Saat Phere to go off air

It will be curtains for Saat Phere.. after the 20-year-leap. The 9 pm show, which has been on air, will be replaced by Pavitra Rishta on May 25, writes Rachana Dubey.

tv Updated: May 08, 2009 21:57 IST
Rachana Dubey
Rachana Dubey
Hindustan Times

It will be curtains for Saat Phere.. after the 20-year-leap. The 9 pm show, which has been on air for over four years on Zee TV, had recently introduced new faces like Rachana, Amrapali and Ali Merchant and had its existing cast, Rajshri Thakur, Surekha Sikri and Akshay Anand, go grey.

The reason for the show ending abruptly is its fast plummetting TRP ever since it moved from the 9:30 pm slot to the 9 pm slot. Apparently, the competition from the No 1 show, Sapnaa Babul Ka – Bidaai on Star Plus, has eroded its mass base.

Producer Sunjoy Wadhwa confirms the move to withdraw the show and says that though the decision was initiated by the channel, it was taken after mutual consent.

That’s enough
“After 900 episodes, even Kyunki Saas Bhi Kabhi Bahu Thi and Kahanii Ghar Ghar Ki had come down from 17 points to two points. I don’t want to wait to see that day. So, the show will be pulled off in the fourth week of May,” he informs.

Wadhwa had conducted nationwide auditions before the leap for his grown up Saawri and Shweta..invested a lot of time and effort in developing the script to accommodate new twists and turns. But now, he thinks, that beyond a point, the story can’t be stretched.

Saat Phere was Saloni’s story. The leap meant regenerating a story from scratch, which isn’t working for us. So, it’s best to end it now. I will, however, continue to make more shows for the channel,” states Wadhwa.

Akash Chawla, the marketing head of Zee TV, accepts that the show will go off air from May 22. He seconds Wadhwa’s thought that the story had come to its natural conclusion.

Saat Phere has been a big draw on the channel for four years. But that’s no reason for it to go on after the story has reached its climax. We’re ensuring that it ends on a high note.”

On the question of TRPs, Chawla says that it was a conscious decision to move the show to the 9 pm slot. “Two-week ratings don’t decide whether a show continues or concludes. It’s the story that decides. From May 25, Balaji Telefilms’ Pavitra Rishta will replace Saat Phere on the same slot,” Chawla states.

Amrapali, who plays Shweta, says that neither the production house nor the channel has informed any of the cast of the decision to terminate the show. “We have been hearing stories. I think they are keeping from telling us the truth because they don’t want us to mentally withdraw from the show before time,” she says sounding pretty shaken. “It’s my debut show. If the rumours are true, I’ll sob and sob.”

Rajshri Thakur, who plays Saloni, refuses to believe that her shows is drawing to a close. She says, “I’m on a holiday and haven’t been informed. Let’s see what happens when I return. It’s shocking.”

First Published: May 08, 2009 21:54 IST