TV is my strength, says Ekta Kapoor
She may have stepped into the realm of serious cinema by producing the critically acclaimed Love Sex Aur Dhokha, but Ekta Kapoor says that her strength lies in soap operas.tv Updated: May 12, 2010 18:29 IST
"Love Sex aur Dhoka (LSD) is my pride but Kyunki Saas Bhi Kabhi Bahu Thi is my power," Ekta told PTI.
The young TV mogul said that people who underestimate the power of the small screen are shortsighted, as it is one of the most popular mediums ever. Ekta said she was humbled by the good response to her latest production Love Sex aur Dhoka (LSD) directed by Dibakar Banerjee.
"LSD was a very urban story about how the youth view sex. It is not just for pleasure, but also a means to exact revenge or to betray trust. There are many such real life instances in the film," she said.
Ekta said that she was immediately convinced of the success of the film when Bannerjee narrated the script to her. "He said production houses were not ready to finance the film because there were no stars. I have never worked with stars in my life because I believe that no talent can replace fire and passion in your belly," she said.
Her next productions include Shor with Senthil Ramamurthy and Special Chhabbis with Neeraj Pandey, which will go on floors shortly.
Rohit Shetty will direct a film for her production house Alt Entertainment, the pre-production work for which will begin after Golmaal 3 wraps up.
First Published: May 12, 2010 17:43 IST