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Why knot on TV

Never before were wedding bells such music to the ears of our entertainment channels. Post the success of Rakhi Ka Swayamvar, every TV channel wants a piece of the wedding pie.

tv Updated: Aug 29, 2009 18:35 IST
Ritu Pandey

Never before were wedding bells such music to the ears of our entertainment channels. They had burnt their fingers too many times before with shows like Madhuri Dixit’s Kahin Na Kahin Koi Hai, Aajaa Mahi VayPrem Ki RakhiAgnipareeksha and Star Vivaah. But thanks to Rakhi Sawant’s nation-wide swayamvar, TV channels are only too happy playing the match-maker again. While NDTV Imagine is already working on the second season of Swayamvar with Rahul Mahajan, Star Plus is rumoured to launch a new show based on the international reality show — The Perfect Bride — soon. Interestingly, both the channels are keeping mum about their respective shows.

Actress Malaika Arora Khan, however, confirms that she has been roped as one of the judges for the Indian version of The Perfect Bride, along with Shekhar Suman. “Yes, I am doing the show since I really liked the concept,” says Malaika. A source informs, “An in-house production, the show is will have a set of mothers look for suitable brides for their sons. An audience poll selects a favourite mother-in-law, who is allowed to choose her perfect bride. And if the girl accepts, the couple eventually gets a magnificent wedding in the finale.”

The trend is also a hit with regional channels. Down South, fringe artistes are scrambling for swayamvars of their own. Tamil siren Sona Heiden is planning to find her ideal man on a Sun TV reality show, likely to be titled Sona Ka Swayamvar. In fact, for this one, there’s a close fight between three names — Sona, Swathi and Rambha. Sources say while the producers are keen on Sona, Swathi has evinced interest, though an offer is yet to be made. Rambha, meanwhile, is claiming she is not interested in the show.