HT presents The Digital Leap: Inspiring stories from India’s businesses
Some of the most successful companies have the humblest of beginnings. Bodycare, a leading inner wear brand, is one. The roots of the business go back to the year 1948. After almost shutting down, the business, however, rose like a phoenix in 1992 under the Bodycare brand. Today, it churns out an annual revenue of over Rs 200 crore.
Hear the inspirational story here.