Soaring gold prices drive investors crazy as shoppers wonder if now is the perfect time to invest

Despite gold hitting record highs of ₹1,30,000 per 10 grams, Indians aren’t holding back this festive season. In an exclusive interview, Tanishq SVP Arun Narayan reveals how Dhanteras and Diwali triggered an unprecedented surge in jewellery demand. From shifting consumer trends to India’s emotional bond with gold, Narayan explains why buyers are defying global price shocks.