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Pink Whale Challenge: A better, healthier alternative to ‘The Blue Whale’

The ‘Pink Whale’ or ‘Baleia Rosa’ game aims to spread ‘love’ and ‘happiness’ to counter the effects of the online suicide game

world Updated: Aug 01, 2017 14:42 IST
Pink Whale Challenge,‘The Blue Whale Challenge,Baleia Rosa

Against the backdrop of the growing concern around the spread of the sinister game ‘The Blue Whale Challenge’, a new initiative dubbed as the ‘Pink Whale’ or ‘Baleia Rosa’ game aims to spread ‘love’ and ‘happiness’ to counter the effects of the online suicide game.

Created in Brazil in April, the game has already become popular on the internet, with more than 300000 followers on Facebook and 45000 on Instagram.

“The goal is to prove that the internet can also be used to spread love, that’s why the Pink Whale was born,” says their official website,

“You must be one of the good ones. Keep working hard on it,” wrote one social media user. “What you are doing is fantastic, please keep it up” wrote another on Facebook.

Just like the Blue Whale Challenge, this Brazilian game presents 50 challenges to its players, but the effect is just the opposite. While the Blue Whale is all about self-harm, depressing messages and suicide, Baleia Rosa attempts to promote positivity and encourage people to save lives.

The game includes feel-good tasks like “With a marker, write on someone’s skin how much you love them”, “Apologize or forgive someone - you can unblock a friend from social media”, “Yell I Love Myself in the middle of a street” and “Unexpectedly tell your parents or another relative that you love them”. The final challenge is either to help someone/animal in need, or to donate to an organisation.

“The Pink Whale” is available for download on Android and iOS for free.

First Published: Aug 01, 2017 14:09 IST