Backstreet Boys run back the years in T-Mobile Super Bowl ad, social media says, ‘Damn’

Backstreet Boys starred in T-Mobile’s Super Bowl 60 ad, singing classics like “I Want It That Way,” sparking nostalgia and featuring a cameo by Druski.

Updated on: Feb 9, 2026, 06:23:23 IST

By Shamik Banerjee

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Legendary teen band Backstreet Boys featured on the T-Mobile's Super Bowl 60 commercial on Sunday. As the band belted out some of their classics, like 'I Want It That Way' and 'Tell Me Why,' social media gushed with nostalgia. It also featured a short cameo by Druski.

Here's the full video of the advertisement:

T-Mobile Commercial Sparks Reactions

The sparked a series of social media reactions from fans.

“Calling it now the best commercial T-Mobile with Backstreet Boys is going to be the best commercial,” one user wrote.

“What are your favorite Super Bowl commercials this year? Fave so far 5 minutes into 2Q is probably the Backstreet Boys/T-Mobile,” said another.

“So far T-Mobile with the Backstreet Boys and the Pepsi commercials are my favorite,” said one.

“Forever referring to the Backstreet Boys as the guys from the T-Mobile commercial to my diehard BSB fan wife,” added another.

“Love the Backstreet Boys T-Mobile commercial. Still so talented and cute. Still together, minimal scandal,” added one.

“Okay a T Mobile commercial that featured Backstreet Boys 😍” said one.

Notably, the cost of a 30 second commercial at the Super Bowl 60 broadcast on NBC is between $7 million to $9 million.

ABOUT THE AUTHOR
Shamik Banerjee
Shamik is a journalist covering the United States for Hindustan Times. He has more than four years of experience reporting on US politics, sports, and major breaking stories across fast-moving cycles. He previously worked at Times Now and Sportskeeda, building strong newsroom instincts and digital storytelling skills. At HT.com, he focuses on day-to-day coverage of US political developments while also handling high-impact stories that demand speed, accuracy, clarity, and context under pressure. Shamik has extensive experience covering NFL game days over the past two years, coordinating live updates, analysis, and explainers. He is particularly drawn to large news moments such as US elections and the Super Bowl, where he thrives at the news desk working alongside the team. He holds degrees in Media Studies from Jamia Millia Islamia and English Literature from Jadavpur University. Before entering journalism, he briefly worked in digital marketing and political consultancy roles. Currently a Senior Content Producer at HT Digital, he is driven by curiosity, discipline, and a constant desire to explore new and obscure topics. Outside work, he enjoys reading, films, sports, and learning continuously.Read More

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