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Melania Trump faces new criticism over documentary; ‘zero tickets sold’

Melania Trump appeared on Fox News' The Five for an interview days before her documentary releases

Published on: Jan 29, 2026, 04:17:20 IST
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Melania Trump appeared on Fox News' The Five for an interview on Wednesday. This is days before the 55-year-old's documentary will hit select movie theaters worldwide beginning January 30. However, not all is well for the first lady. She is facing flak ahead of her project's release.

Melania Trump on the floor of the New York Stock Exchange (NYSE) in New York (Bloomberg)
Melania Trump on the floor of the New York Stock Exchange (NYSE) in New York (Bloomberg)

‘Zero tickets sold’

Late-night host Stephen Colbert on Tuesday's The Late Show blasted Melania ahead of the documentary's opening weekend. He claimed that the project is expected to bomb at the box office, sharing multiple screenings that feature a ‘zero tickets sold’ message.

“The new Melania documentary hits theaters on Friday,” Colbert said. As the audience booed, he added: “Oh, no, no, it looks fantastic. It’s a real peek behind the curtain at a woman picking out curtains.”

Colbert then shared a clip of Melania promoting the film on Fox & Friends. She said that the documentary displays ‘my philanthropy, family, preparation for the inauguration, and also establishing the East Wing’ of the White House.

“Madam First Lady, I have some terrible news. Let’s just say, the East Wing no longer… be best. Or be there," Colbert said, referring to President Trump's ballroom plans.

Amazon's push

Amazon MGM Studios bought the documentary's rights for a reported $40m and is spending $35m on a global marketing push.

Colbert said that Amazon has ‘bribed’ to secure the deal and spent ‘an additional $35 million’ on its marketing, promotion, and distribution.

“So big box office, right? Wrong. Social media has been flooded with images of theaters in major cities that haven’t sold a single seat. And estimates are that this $75 million movie would make only $1 or $2 million in its opening weekend.”

When and where to watch Melania Trump's documentary?

The movie is set for a limited theatrical rollout, opening in select cinemas around the world on January 30. Amazon will handle its US release and bring the film to a handful of international markets beginning January 30, 2026.

As for streaming, the title is widely expected to land on Prime Video, though Amazon has yet to confirm when it will become available online.

  • Yash Nitish Bajaj
    ABOUT THE AUTHOR
    Yash Nitish Bajaj

    Yash Bajaj is a Chief Content Producer with a strong foundation in US coverage, digital strategy, and audience-focused storytelling. As part of the US Desk at Hindustan Times, he covers a wide range of topics - from American politics to sports (NFL, NBA, derbies, MLB and more). Before joining Hindustan Times, Yash served as Deputy News Editor at Times Now, where he oversaw international coverage and led a team of six. In this role, he significantly expanded global traffic through strategic planning, SEO-driven content execution, and meticulous trend tracking across platforms. He is experienced in managing high-pressure breaking-news shifts, coordinating live coverage, and building newsroom systems that improve speed, accuracy, and reach. Prior to Times Now, Yash held a position at Opoyi, where he headed the Sports and US news team. He developed broad editorial strategies, guided reporters across multiple beats, and played a key role in recruiting and training new talent. His responsibilities also extended to social media management and experimenting with innovative content formats. A passionate NFL fan, Yash is a die-hard supporter of the Cincinnati Bengals and has followed Joe Burrow closely since his college days at LSU. Whether breaking down top players' latest performance, analyzing team performances, or tracking roster moves, he brings the same dedication and sharp storytelling to his sports coverage as he does to American politics and breaking news. When he’s not writing, Yash can often be found watching games or debating the latest NFL storylines with fellow fans. Yash holds a Bachelor of Mass Media (Journalism) from HR College, Mumbai University. His interests extend well beyond the newsroom: he is an enthusiastic explorer of AI tools, a movie buff with an ever-growing watchlist, and someone who enjoys unraveling conspiracy theories for fun.Read More

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