Gulf Oil Lubricants India Ltd (GOLIL) has announced that its parent company Gulf Oil International – part of the Hinduja Group – had entered into its largest single long-term partnership with leading football club Manchester United to become its global sponsor and official lubricant-cum-fuel retail partner till end of 2019 football season.
The partnership was signed by Frank Rutten, vice-president, Gulf Oil International and. Jamie Reigle, commercial director, Manchester United at Aon Training Complex, Manchester United’s official training ground in presence of the First Team Players and Manchester United legends.
Ravi Chawla, managing director of GOLIL, s aid: “Gulf Oil’s association with the world of sports has been phenomenal right from motorsports to cricket, where we have partnered with the best of the best. It was therefore logical for us to team up with Manchester United in order to reiterate our brand’s core values of endurance, quality and passion”.
The deal will give Gulf Oil International access to Manchester United assets including the club crest, player images and Gulf’s distinctive orange disc will feature on the Club’s digital perimeter boards during Premier League, FA Cup and League Cup matches at Old Trafford.
The company said it expected the deal to augment its long-term association with cricket for enhancement and further strengthening of its brand equity amongst its customers, especially for personal mobility consumers who use two wheelers or passenger cars.
In recent years, the popularity of footbal has been growing exponentially, with viewership of English Premier League and other football tournaments gaining momentum in India, the company added.