When was the last time you decided to host an event? Be it a friend’s birthday party or your parents’ wedding anniversary, you always need to plan a party in advance to ensure it is a success and everybody has a good time.
If you are not willing to take the stress, you can get such events organised by professionals for a fee. They ensure that the event is organised as per the client’s brief and that all guests are sent out invites and thoroughly enjoy themselves.
Event management is the art of managing various types of events. Event managers usually manage musical shows, award nights, dealer meets, team building events for corporate clients, weddings and engagements, birthday parties, alumni meets, annual events for schools and colleges among others.
“The work of an event manager starts with the finalisation of the event brief. As soon as the event elements are finalised by the client, the professional visualises the event layout and flow, identifies the various vendors who will provide their services. For example, the venue, lights, sound, stage, artists, photographers, videographers, print branding, food, drinks etc.
An event manager puts together all elements to make an event successful. He follows the client’s brief and ensures that the client doesn’t have to worry about the finer details and simply enjoys the event and interacts with guests,” says Rishu Monga, founder & CEO Creativizt Communications (A Delhi-based event management company).
If a person is responsible, has an eye for detail, can think on his/her feet, is comfortable with checklists, can handle a crisis, and most importantly, is ready to work for erratic and long hours, is comfortable dealing with workers, vendors and different kinds of clients, he can consider event management as a career.
An event manager can work in an event management agency, a large hotel, a banquet hall, amusement park, a corporate house and may even work independently as a consultant or run his own agency.
The biggest challenge in this field is dealing with different kinds of people. To be successful, never take anyone for granted, not even promises made by tried and tested vendors. And most important, always have a plan B ready. And even a plan C for a really bad day.
“An event manager can anticipate what all can possibly go wrong at an event and prepare for any eventuality,” says Monga.
There is immense scope in the event management field. The primary reason is that events are now viewed as an essential part of any marketing plan or strategy by almost every business organisation.