Emma Watson is at it again. Unlike her campaign for women rights in underdeveloped countries, this time she is promoting sustainable fashion on social media.
The Hollywood star has teamed up with her stylist Rebecca Corbin-Murray to launch a new Instagram account, titled The Press Tour.
The account will track the actor on her press tour for the upcoming Disney movie Beauty and the Beast, offering a glimpse into her life on the road and her sustainable fashion choices along the way. Introducing the new handle on her current Instagram account on Monday, Watson said: “I hope you enjoy seeing what goes on behind the scenes. It takes a village!”
With just five posts as yet, the account has already amassed over 3,03,000 followers. The first photo posted showed the actor in a black-and-white checked Stella McCartney coat, with a caption referring to the brand as “the world’s first luxury brand that is committed to producing products that do not use leather, skins, feathers or fur.” She teamed the piece with a jumper from sustainable label Filippa K and shoes from the vegan brand Good Guys Don’t wear Leather.
Bonjour Paris! Coat is from @stellamccartney, the world's first luxury brand that is committed to producing products that do not use leather, skins, feathers or fur. Instead, Stella has spent years developing ways of using materials such as regenerated cashmere, recycled fabrics, organic cotton and forest-friendly fabrics. Jumper is from @filippa_k, a Swedish brand committed to four Rs: reducing, repairing, reusing and recycling. Tee by @boodywear, a brand that produces basics made with certified organic bamboo, produced using computerised 3D knitting, so no fabric is wasted. Its factories are zero-waste and have a closed loop system to stop any water being wasted. Bespoke beret by @maisonmichel made with organic cotton. Shoes are @goodguysdontwearleather. The brand doesn’t use any animal products in its collections. Fashion info verified by @ecoage #ecoloves
The second look, a “Jacobian flower-embroidered duchesse satin bustier with an organic silk faille sash and organic wool trousers,” came courtesy of the new Oscar de la Renta Co-Creative Directors Laura Kim and Fernando Garcia. The third, from Louis Vuitton, shows the star wearing a navy and blue dress made from Newlife recycled polyester, created from used plastic bottles.
Today was a brilliant day of interviews, press conferences and photoshoots for @beautyandthebeast in France. We snuck out of the junket and onto the roof of the hotel to capture these shots against the beautiful Paris skyline. Custom @louisvuitton dress designed by @nicolasghesquiere. The dress fabric is Newlife recycled polyester, created from used plastic bottles. These are sourced, mechanically processed and spun into yarns in Italy, with a fully traceable supply chain. This saves energy and reduces CO2 emissions compared to creating brand new polyester fibre. The arm band was created in a carbon-neutral mill. Dress validated by @ecoage #ecoloves
This is not Watson’s first attempt at steering the fashion conversation towards sustainable choices — in 2010, she collaborated with the fairtrade fashion brand People Tree on several ethical clothing collections, also creating a sustainable capsule collection with Italian designer Alberta Ferretti one year later.
So now you know that you need not kill animals or destroy the environment in the name of fashion. Try making sustainable choices, for a better and more inclusive world.
Here is some more of Emma Watson from her new sustainable campaign. Since beautiful has been done to death, why not try mindful this time.
Sunday was the first ever public screening of @beautyandthebeast! We were so happy to surprise the audience in Paris and say "bonjour" in person, especially as this is the country where it was created and Belle’s place of birth 🇫🇷🌹 Laura Kim and Fernando Garcia, the new Co-Creative Directors of @oscardelarenta, created this Jacobian flower-embroidered duchesse satin bustier with an organic silk faille sash and organic wool trousers as part of their first collection. The entire look was made in-house at Oscar de la Renta’s NYC atelier ❤ @burberry pumps handmade in Italy with organic silk. Fashion info verified by @ecoage #ecoloves Lipstick is a combination of Osaka Plum Matte and New Orleans Scarlet Matte from @thebodyshop who have used their fairly traded 'Community Trade Brazil Nut Oil' from Peru in this product along with the Lash Hero Mascara which uses 'Community Trade Shea Butter'. Hair using @rahuabeauty who as well as being a natural brand partner with women from Amazonian nations such as Waorani, Achuar, Quichua, Quechua and Shuar to harvest their key ingredients Ungurahua, Sacha Inchi, and Buriti oils. Hair styling using @johnmastersorganicsusa who created their first organic haircare products in 1991 and use bottles made from the most recyclable plastic type and boxes made from 100% recycled paper with 100% soy ink. All brands are cruelty free. Beauty brands verified by @contentbeauty
Merci beaucoup Paris for the wonderful start to the @beautyandthebeast tour! We felt like we were back in the heart of the film. Next stop - London. Did you know in the French version of the film, Cogsworth is called Big Ben? And Philippe is called Philbert?! 🇫🇷🌹 Body by @woronstore, a slow fashion brand that focuses on everyday essentials. Each underwear garment is made from Lenzing Modal® fabric, a fibre made from beech wood sourced from sustainable forestry plantations in Europe. Socks by @boodywear, a brand that produces underwear made with certified organic bamboo, produced using computerised 3D knitting, so no fabric is wasted. Its factories are zero-waste and have a closed loop system to stop any water being wasted. Faux leather jacket and dress by @stellamccartney Boots by @goodguysdontwearleather. The brand doesn't use any animal products in its collections, which are made in Porto, Portugal, helping preserve the traditional shoe making industry of the region. Fashion info verified by @ecoage #ecoloves Concealer by @rmsbeauty which is formulated with raw, food-grade and organic ingredients in their natural state. Red pomegranate cheek and lip stain by @thebodyshop, who campaign to 'Enrich Not Exploit’ by protecting endangered habitats from intensive farming expansion, bronzer by @vitaliberata who have developed a collection of tanning products free from parabens, alcohol and that spray tan smell. Powder by @iliabeauty which is made from organic powdered corn and minerals instead of loose talc. Brown eye pencil by @honest_beauty who champion fair labour and human rights with their Health & Sustainability Standards. Lip balm from @tataharper who formulate and manufacture their natural and organic products from their farm in Vermont. Eyebrow gel by @janeiredale which is certified cruelty-free and eyebrow pencil by @alimapure who make their products in a diverse range of colours to suit all skin tones and offset 100% of their corporate carbon emissions. Beauty product info verified by @contentbeauty
Forty interviews in London, done! So much fun with @thatdanstevens 🌹 The Press Tour also supports smaller independent brands we find along the way. Bustier and trousers by @carmenmarch_official, a female Spanish designer. @burberry pumps handmade in Italy with organic silk #30wears Earrings are from @catbirdnyc, whose pieces are handmade in Brooklyn. Ring by @allbluesofficial, a Stockholm based jewellery studio. Every piece is handcrafted in a local, third-generation foundry. Fashion info verified by @ecoage #ecoloves Skin and lips are @inikaorganic, an Australian make-up brand that is certified organic, vegan, cruelty-free and halal. The products used are Organic Liquid Foundation, Lip Liner in Moroccan Rose and Organic Lip & Cheek Cream in Rosehip. Eyes are @iliabeauty Pure Eye Liner, formulated from 100% natural dyes and without silicones (a key ingredient of most mainstream make-up), and @thebodyshop Lash Hero Mascara which uses fair-traded shea butter. Finishing powder is also from Ilia and contains organic aloe barbadensis leaf powder to keep the skin looking naturally dewy rather than overly matte. Beauty brands verified by @contentbeauty
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