Bank on Twitter to erupt at the slightest provocation.
Online retail website Myntra clarified on Friday it did not post an advertisement that showed Lord Krishna “shopping online” on its website. Myntra faced the brunt of the controversy as hashtag #BoycottMyntra trended on the micro-blogging website, with many users accusing it of “insulting” religious deities.
Soon after the controversy stirred, artistic group ScrollDroll claimed responsibility for posting the image and apologised on Twitter for “hurting sentiments”.
We did not create this artwork nor do we endorse this. https://t.co/EWyWUEsky5— Myntra (@myntra) August 26, 2016
We take up the responsibility of this artwork. Myntra is nowhere associated with it directly or indirectly. (2/2) https://t.co/2mYwpaWZhg— ScrollDroll (@ScrollDroll) August 25, 2016
The poster showed Lord Krishna ordering an “extra long saree” on Myntra.com, an apparent reference to the mythological story on Draupadi’s ‘vastraharan’ from Mahabharat.
Here’s how the controversy played out:
I jst nw told d courier fellow to cancel ma delivery..jst to support u guys itz not abt Hindu or Muslim.itz abt religion.. #BoycottMyntra— Cezane Syed (@Iamcezane) August 26, 2016
Some users though, refused to change their stance even after the clarification:
Myntra had sparked a debate in June 2015 for an online advertisement that featured a lesbian couple, with many lauding it for its progressive outlook while others criticised it for displaying homosexuality.