The main protagonist in Aage Se Right is a mean, killing gun that is on the run, and when the makers tried to promote the film by weaving in a contest, they had to face the censors.
The film is about a cop who has lost his gun and what follows is a series of adventures and the weird mishaps as he sets out to find the gun. When the marketing and promotion team decided to have a contest where participants can win a real real gun, the censor board denied permission to the contest promos going on air and giving away a real gun as prize.
"Both the authorities felt that we were promoting the gun, which is a destructive weapon and the communication can be misused. What if the gun falls into wrong hands? we all live in sensitive times and something like this could be misused. So we are now not planning to run the contest promos but do online promotion of the contest," said a source close to the project.
Aage Se Right stars Kay Kay Menon, Shreyas Talpade, Mahi Gill and Shernaz Treasurywala and is directed by Indrajit Nattoji. It is slated for September 4 release.