Avengers to Pokemon: There’s a rakhi for everyone this Rakshabandhan
The simple bond of promise of safeguarding a sister, has acquired a modern, swanky avatar in this age of marketing. From health rakhis which claim to cure illnesses such as diabetes to the ones themed on Pokemon, there’s a rakhi for everyone in Delhi’s markets, this Rakshabandhan.more lifestyle Updated: Aug 17, 2016 07:41 IST
If Pokemon or Minions are on your mind then don’t compromise when you go looking for your favourite rakhi; for Delhi markets are flooded with choices to spoil you on this festival! In 2016, the traditional thread called rakhi has taken a swanky avatar to be not just a promise of sister’s safety, but even to flaunt your love for favourite cartoon character and ensure your brother’s health, wealth and happiness.
“Minions and Star Wars’ characters are the hot-selling among not just children but even youngsters who are huge fan of these,” says Mukesh Goyal, from Kriti Creations in Khan Market – which has turned quite colourful with a display of rakhis ahead of the festival.
Goyal adds that there are also rakhis with element of light and sound that have been attracting buyers. “In this section the most popular is SpongeBob, which glows in red when pressed and there’s also a stamp below it… so children can stamp the character on their skin, and play with it later,” says Goyal.
Without much ado one can easily find Chhota Bheem and Krishna-themed rakhis alongwith Ganesha rakhi. At another shop in Khan Market too, owner Ravi Modi displays the popular choices, which are attracting even foreigners. Modi says, “The cartoons have made these characters popular so people want their rakhis to have them too. Also, foreigners get attracted and come looking for raw material to make these rakhis, when they see these vibrant threads flooding the markets.”
For the ease of postage, packages containing a small thali (round plate) with roli, rice and rakhi are also available. Incase you want to get a rakhi customised, that option is available too. One just needs to choose the elements ranging from pure zari threads to kundan stones and the makers will ensure you get the perfect rakhi for your brother.
For the sisters-in-law, the traditional loomba (hanging thread tied to a bangle) has transformed and taken shape of fancy accessories such as bangles with trinklets. “A loomba is usually worn for a day or two and then is more or less a waste,” says Rajesh Kumar from Lalji’s Collection at Lajpat Nagar market. He adds, “The bangles available with a latkan (hanging) in them can be used as loomba for bhabhis, who can then wear them for any Indian function all round the year.”
While the simple rakhis are priced from Rs 10 onwards, the loombas are prices from Rs 30 to 60. The fancy rakhis start from Rs 50 and go up to as much as you want to indulge in.
Rakhis for Health and Education
One must have seen rudrakshas or pearls threaded in rakhis, mostly for design purposes. But the competitive and stressful environment has led to creation of health and education rakhis too. While the health rakhis are capable of curing diseases such as diabetes and thyroid, the education rakhis can make children focus better on their studies. The health rakhi has citrine stone while education rakhi has clear quartz. The semi-precious stones change the entire concept of the otherwise simple thread called rakhi.