‘For Indian travellers, discount decides destination’
Three out of four respondents in India (76%) said that they looked for cheap air tickets and discounted packaged tours while choosing a destinationmumbai Updated: Aug 18, 2016 10:07 IST
Indians pick holiday destinations that are easy on their pockets, found a global study released on Wednesday. The ‘Why Do They Pay That Way?’ report by payments service provider WorldPay polled 12,000 across India, Australia, Brazil, China, Germany and the US. The findings were based on responses to multiple choice questions on preferred payments methods used while booking vacations.
Three out of four respondents in India (76%) said that they looked for cheap air tickets and discounted packaged tours while choosing a destination.
Almost half of the respondents had plans to do the bookings via credit cards, the report added.
“Despite India’s relatively slow growth in travel spending, online travel sales are likely to experience a significant rise in the coming years. To gain the loyalty of Indian shoppers, online travel agents must recognise that travellers in India are on the lookout for both bargains and new ways to pay online, said Phil Pomford, general manager (Asia Pacific) for Global eCommerce with Worldpay.
He added that merchants, who offer alternative payment methods, rather than just credit or debit cards, will be in a strong position to get more sales now and attract new shoppers as India’s middle class and online spending power continue to expand.
The study added that 65 per cent Indian respondents had used their savings for their recent holiday.
But 85 per cent respondents said if given a choice, they would like to buy packages for leisure trips on instalments.
“Many travellers are credit-wary and prefer to save before buying a holiday; others turn to credit cards because they are simple to use and offer discounts or rewards. However, most choose instalment plans to spread the cost of a pricey holiday,” Pomford said.