After taking a stand against the objectification of female body and the many stereotypes that surround it by launching a range of closer-to-life, realistic versions of dolls earlier this year, toy giant Barbie has now launched female President and Vice President Barbie dolls.
In collaboration with non-profit organisation ‘She Should Run,’ the initiative aims to highlight female leaders, offer products that enable leadership storytelling and “expose girls to inspiring careers that are underrepresented by women.”
Although Barbie has run for president in the past, this is the first time that she will be running on an all-female ticket, now uniting with the new Vice President Barbie.
The dolls have been made available from July 13 on Shop.Mattel.com, in a variety of hair colours, skin tones and face shapes and are sold in packs of two, for $24.99. They are set to roll out to retailers across the US.
Commenting on the tie-up, Lisa McKnight, General Manager and Senior Vice President of Barbie said: “We see this doll set as a timely and topical platform to further the conversation around female leadership. We are proud to partner with She Should Run to help elevate its message and show girls that they can be and do anything.”
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