Presenting dolls as heads of state, Barbie wants girls to stop at nothing

  • AFP, New Delhi
  • Updated: Jul 18, 2016 09:53 IST
New President and Vice President Barbie dolls. (Mattel)

After taking a stand against the objectification of female body and the many stereotypes that surround it by launching a range of closer-to-life, realistic versions of dolls earlier this year, toy giant Barbie has now launched female President and Vice President Barbie dolls.

See: Barbie has changed in 50 years and here is how

In collaboration with non-profit organisation ‘She Should Run,’ the initiative aims to highlight female leaders, offer products that enable leadership storytelling and “expose girls to inspiring careers that are underrepresented by women.”

Although Barbie has run for president in the past, this is the first time that she will be running on an all-female ticket, now uniting with the new Vice President Barbie.

A group of new Barbie dolls was introduced in January 2016 in three new body types, seven skin tones, 22 eye colours and 24 hairstyles. (Mattel)

The dolls have been made available from July 13 on, in a variety of hair colours, skin tones and face shapes and are sold in packs of two, for $24.99. They are set to roll out to retailers across the US.

Read: Now there’s a Hijab-wearing Barbie and she’s adorable

Commenting on the tie-up, Lisa McKnight, General Manager and Senior Vice President of Barbie said: “We see this doll set as a timely and topical platform to further the conversation around female leadership. We are proud to partner with She Should Run to help elevate its message and show girls that they can be and do anything.”

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