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analysis

PAGE 36

The purpose of TV media measurement

When a brand decides to buy television inventory for a campaign, it begins with two objectives: One, reach, which is a minimum proportion of the target audience which must be exposed to the campaign; two, frequency, or the number of times a member of the target audience will be exposed to it.
Updated on Nov 18, 2020 24:33 IST

Under Biden, the future of US-India ties

While some have suggested that President Biden would be more committed to human rights which could lead to a rift with India, on, for example Kashmir, in fact any US concerns are likely to be conveyed privately rather than publicly.
Updated on Nov 15, 2020 14:32 IST

Delhi: An agenda to bring back blue skies

We need to do much more to reduce the number of vehicles — remember every time we clean up the tailpipe of the vehicle, but then add many more on the road, the end result of clean air is negated
Updated on Nov 12, 2020 18:22 IST

Modi and the politics of welfare

In Bihar, voters approved of Modi for his ability to protect Indians, and punished Nitish Kumar for his failure to protect them
Updated on Nov 12, 2020 24:36 IST

How Nitish Kumar returned to power

Nitish Kumar’s return only reiterates that anti-incumbency is not an unbeatable force, provided the incumbent government has performed well during its tenure — irrespective of the length of this tenure
Updated on Nov 10, 2020 18:45 IST

The robustness of the US federal set-up

Detroit election workers work on counting absentee ballots for the 2020 general election, Michigan, November 4, 2020
Published on Nov 9, 2020 14:33 IST

US: The end of a corrosive chapter

The desire to turn the page is palpable. Women, ethnic and racial minorities, and urban and suburban dwellers turned out in historic numbers to put an end to the Trump presidency
Updated on Nov 9, 2020 01:11 IST

The Biden presidency and India-US ties

US President-elect Joe Biden in Wilmington, Delaware, November 7, 2020
Updated on Nov 9, 2020 14:39 IST