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Getting arty for a cause

People For Animals is back with another range of art collectibles.

art and culture Updated: Jul 22, 2011 01:24 IST
Aakriti Sawhney
Aakriti Sawhney
Hindustan Times

After a successful launch last year with a limited edition of carpet art pieces, People For Animals (PFA) is back with another range of art collectibles. The NGO aims to get art into people’s everyday life, without paying a hefty amount for it. As a result, this time around, they have introduced gold-rimmed porcelain mugs that are beautifully rendered with Indian art at a price of Rs500 for each piece. With this limited edition available at such a cost-effective price, your dream of owning a masterpiece from art greats like Raza, Husain or Souza can now come true.

“We have been working on this initiative from the past 15 years, and we try experimenting with some new form of art every time,” says Maneka Gandhi, chairperson, PFA. “We have done exhibitions in the past with lithograms, pottery and T-shirts. While we had some of the best potters of India working for us for the pottery, for T-shirts, we had top 35 Indian designers doing a limited edition for us. The whole idea is to create something new and unique,” she adds.

This year’s collection features the works of 50 top artists, from masters from the past like Raja Ravi Varma, Jamini Roy and Ramkinkar Baij, to living legends like Arpita Singh, Paresh Maity, Nayanaa Kanodia, Binoy Varghese and GR Iranna. Each of these designs is available in a limited edition of 100 pieces only. “The pieces are very decently priced, so even people who can’t buy expensive art, can still have art around them,” says Gandhi.

Each mug comes in a skillfully wrapped blue box with the artist’s name engraved on it. Gandhi has personally worked on the collectibles with the artisans in Jaipur, where these mugs were created. “There was a lot of technical work involved. It wasn’t easy getting the canvas size paintings to the size of these mugs,” says Gandhi.

The mugs will be officially launched on August 19 at The Lalit, Barakhamba Avenue. Currently, the mugs can be brought from 14, Ashoka Road.Talking about the fund-raising part, Gandhi tells us that last year’s fund have been used for the establishment of a hospital in Yusuf Sarai, which will be running in a month’s time. “This year’s collection will be used for establishing a hospital in Ghaziabad,” she says.

Shop for art mugs at these places
At the art shop at National Gallery of Modern Art, a set of 2 mugs costs Rs400 and a set of 6 costs Rs1,500
The art shop at Vadehra Art Gallery’s art shop too has a range of art mugs by artist Shilpa Gupta’s work. Price: Rs295 for a piece

First Published: Jul 21, 2011 18:47 IST