Dia Mirza turns director for Kids For Tiger campaign

Bollywood actor Dia Mirza, who has produced films in the past, recently turned director for a public service ad.

After acting and producing films, Dia Mirza has now donned the director’s hat. She recently helmed an ad for a public service initiative called Kids For Tiger .

Dia Mirza recently helmed an ad for a public service initiative called Tiger For Kids.

“It is an incredible programme, which I’m sure will have a huge impact on kids. It will teach them how they should respond to nature. Kids are insightful and intuitive. They understand that doing something to nature is like doing the same to ourselves,” says Dia.

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The actor adds that environmentalist Bittu Sahgal, who she deeply admires, asked her to direct the ad. “He is my hero. I respect the work he has done, and continues to do in the field of environment. He asked me to direct this ad. Initially, I was sceptical about the idea, but then I took it up,” says Dia, who shot the ad with 20 kids between the ages of 4 and 14. The group included Emraan Hashmi’s son Ayaan, and Zayed Khan’s kids Aariz and Zidaan.

Dia shot the ad with 20 kids between the ages of 4 and 14. The group included Emraan Hashmi’s son Ayaan, and Zayed Khan’s kids Aariz and Zidaan.

“I think I was being ambitious when I decided to do the ad with 20 kids (laughs). But I went in with an open mind. The idea was to go with the flow. Kids have a mind of their own, which is great. No amount of prepping can prepare you for the kind of magic they bring with them,” she says.

Dia says there is still some time before she directs a feature film.

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Now that she has directed an ad, is a feature film the next stop? “Not yet. There is still some time before that happens. I have to learn a lot. I will direct a film the day I have a story that I can’t let anyone else tell,” she says.