Golmaal Again: What makes the series work at the box office
Despite being labelled illogical and classless by critics, Golmaal films have set the cash registers ringing at the box office and the latest in the franchise continues the dream run with an opening collection of Rs 30.14cr.bollywood Updated: Oct 22, 2017 11:35 IST
Filmmaker Rohit Shetty collaborated with Ajay Devgn for the fourth time to present the fourth in their hit series, Golmaal. Despite being labelled illogical and classless by critics, the films have set the cash registers ringing at the box office and the latest in the franchise continues the dream run. Golmaal Again, which released on Friday, has opened with a whopping collection of Rs 30.14 crore.
Starring Ajay, Shreyas Talpade, Tusshar Kapoor, Arshad Warsi and Kunal Kemmu, Golmaal Again marks the series debut of Tabu, Neil Nitin Mukesh and Parineeti Chopra.
Film critic Mayank Shekhar says, “By now, there is a certain comfort zone that Golmaal and team has achieved with the audience - the familiarity of characters, the well-known premise and all makes it easy for the audience to connect immediately.”
“Clearly, there is audience for such films. In fact, not I really liked the first Golmaal. It had an unexpected ring to it as a genre. A lot of ‘me toos’ came after Golmaal and Dhamal was one of the good ones. These films are a bunch of gags and jokes - they either work or they don’t. Some work on everyone, some work for a some of us.”
“As for the franchise, I guess the box office figures tell you how many people went for the movie, it is not a reflection of how many of them really liked it,” Mayank adds.
“So, if a lot of people liked Golmaal 3, they will go for Golmaal 4 and the number of people who watched Golmaal 3 on the opening day, reflected how many liked the previous movie,” he says.
Distributor Akshaye Rathi agrees, “Golmaal is a different genre and targets a different set of audience (as opposed to Secret Superstar). The masses may not understand a film like Hindi Medium or they may not connect with a movie like Secret Superstar. But the entertainment quotient (of films like Golmaal). If you bore the audience with gyan and try to educate them, there will be no audience.”
“A film like PK worked because it had the right entertainment quotient and did not preach to the audience,” Rathi adds.
Mayank also mentions that some of the characters have stayed with the audience, despite being side characters. “Tusshar’s silent gags, Vasooli bhai, Pappi bhai and similar characters have left a certain impression on the audience and people remember them even if they don’t remember the film,” he says.
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First Published: Oct 22, 2017 11:35 IST