Katrina Kaif does a Victoria Beckham, is set to launch her own label
Katrina Kaif, who is set to launch a retail venture, is likely to tie up with big brands.
Katrina Kaif is set to venture into a completely new field — retail. Apparently, the actor has been working on the project for some time now. But for the moment, the details are being kept under wraps.
“Katrina has been toying with the idea for a long time. While not much is known at this stage, the project seems exciting. She has also been in discussions to tie up with big brands in different spheres, where she feels she will be able to create things that reflect her personality,” says an insider.
A few weeks ago, when Katrina attended several business meetings in London, UK, it fuelled speculations about a venture that will be launched in India. Sources insist that if all goes as planned, Katrina will announce this “revolutionary” project soon. The source adds that Katrina’s new venture will not be limited to a fashion line, but will include several other things as well.
It is believed that Katrina has “personally been spending a lot of time” on her pet project since “it is something that she is passionate about”. The insider says, “She is already in talks with some of the best names in the business to launch the venture that she calls groundbreaking.”
Apparently, Katrina’s partners in her retail venture are gung-ho about the project. “Since Katrina is a regular on search lists and popularity charts, it speaks volumes for the kind of reach she has. So, her partners are confident about the project’s success,” adds the insider.
While there are not many such instances (actors getting into the retail business) in India, global stars such as Victoria Beckham, Kate Hudson, Mark Wahlberg, Jay Z and Madonna, among others, have successfully launched their retail projects.
When contacted about her retail venture, Katrina confirmed the news, saying, “It’s true that I am planning a label. But it’s too early to give out any details right now. I will make an announcement soon.”