Sonam and Priyanka promote cousins’ film
Priyanka Chopra and Sonam Kapoor’s first cousins, Parineeti Chopra and Arjun Kapoor, will be seen together in YRF’s Ishaqzaade this summer and the newbies have all the support they need from their star cousins.bollywood Updated: Mar 17, 2012 14:59 IST
Priyanka Chopra and Sonam Kapoor’s first cousins, Parineeti Chopra and Arjun Kapoor, will be seen together in YRF’s Ishaqzaade this summer and the newbies have all the support they need from their star cousins.
Working on the initial marketing discussions, the team at Yash Raj Films had planned to have the two leading ladies launch the theatrical trailer that was released on Thursday, says the film’s official spokesperson. “But later Adi (Aditya Chopra) felt the trailer should only be released digitally. It became a success on the web within hours of release,” he adds.
That didn’t stop the two stars from supporting their cousins via their Twitter accounts and mobile phone chats. On Thursday, Priyanka’s chat status read: Go Pari and Arjun! while Sonam had written: Arjun with a smiley. The latter also tweeted: “My brother Arjun’s trailer of Ishaqzaade comes out in a few minutes. It’s gonna be brilliant. Congrats Parineeti and Arjun.”
Habib Tanvir’s film is Arjun’s debut vehicle and Parineeti’s second outing with YRF. An insider says, “Priyanka and Sonam are thrilled with the response. Within two hours of the online launch, the trailer was trending on Twitter.”
First Published: Mar 17, 2012 12:43 IST