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Sunday, Oct 20, 2019

Stars in music videos: Great way for actors to connect with fans

It was a trend in the 90’s and 2000’s before it died down. But thanks to a spat of music videos starring Bollywood stars like Hrithik Roshan and Sonam Kapoor in Dheere Dheere, the trend is back in vogue.

bollywood Updated: Mar 09, 2016 17:49 IST
Naina Arora
Naina Arora
Hindustan Times
Dheere Dheere, starring Hrithik Roshan and Sonam Kapoor, has been directed by director Ahmed Khan.
Dheere Dheere, starring Hrithik Roshan and Sonam Kapoor, has been directed by director Ahmed Khan.( )

Remember Govinda in Lift Karadey or Rani Mukerji in Tera Chehra? These music videos were a rage then, now the current lot of the industry, too, has taken a fancy to star in music videos. Be it Sooraj Pancholi, Jacqueline Fernandez in GF BF, Hrithik Roshan and Sonam Kapoor in Dheere Dheere, or Emraan Hashmi and Esha Gupta’s Main Rahoon Ya Na Rahoon, these videos have been a hit with the masses.

Speaking on what makes it a hit, Sooraj tells us, “I am in my 20’s so I want to cater to the youth. We used to get music videos back in the 90’s, and 2000’s. The trend is coming back; with all the songs from Dheere Dheere, Sonakshi’s song, and my song with Jacqueline.”

Read: Sonam Kapoor has a 100-watt smile, says Hrithik Roshan

Watch Sooraj Pancholi, Jacqueline Fernandez starrer GF BF here:

Remo D’Souza, who directed GF BF song recently, says the presence of celebrities contributes to the popularity of singles, “The trend was amazing when it started earlier and then suddenly the videos were gone for almost two decades. And now it’s back. I started my career with videos.”

Watch Esha Gupta, Emraan Hashmi starrer Main Rahoon Ya Na Rahoon here:

Jacqueline Fernandez who not only starred in the video, but also lent her voice, says, “I have done this one-off thing to make this video special. We have a whole bunch of things we have decided to do to make the track stand out and this is one of those things.”

Read: Honey Singh collaborates with Hrithik, Sonam for Dheere Dheere

For director Ahmed Khan, who has directed music videos Dheere Dheere and Zindagi Aa Raha Hoon Main, says the trend has caught on like wildfire. “I have produced 700 music videos myself. I wanted to get the trend back. Today, so far, Dheere Dheere has 118 million views, that’s insane. I don’t think I or anybody else can topple that.”

Watch Tiger Shroff and Atif Aslam in the video Zindagi Aa Raha Hoon Main here:

Bhushan Kumar, music producer, says, “We got this back because I believe that music works. The celebrities want to do this as they are getting an additional platform to connect with their fans. Emraan Hashmi had six to eight months’ gap between his last and next release, I gave him a single and that single has near 40 million views on YouTube.”

First Published: Mar 09, 2016 17:19 IST

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