Telemarketing ads inspire Tusshar!

Actor takes cues from dubbed late night telemarketing commercials for a forthcoming sequel.

In India, most of us have caught a glimpse of late night telemarketing ads, featuring blonde girls spouting badly dubbed Hindi and selling ludicrous products with stupendous results. And Tusshar Kapoor is no exception. The actor says he’s watched many such commercials in bits and pieces, thanks to his late night shooting schedules. But what’s interesting is that Tusshar has put his real-life experience to good use in reel life.

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The story goes like this: On the sets of Kya Superkool Hai Hum (KSHH), he would always joke around with his co-stars and director Sachin Yardi. During one of their interactions, Tusshar mentioned to Sachin about the funny dubbed ads that are always shown after prime time shows.

“Sachin loved the way Tusshar had observed those ads. While Tusshar was mimicking them, Sachin had decided that he would use it in one of Tusshar’s sequences, considering that he plays a struggling actor in the film. It would gel with the storyline too,” says an insider from the film unit.

When contacted, Tusshar confirms saying Sachin and he would fool around the sets, and since he has always loved mimicry, one day the two were discussing how people try to exaggerate and sell things with foreigners having their voiceds dubbed in Hindi. “As we were joking, I happened to imitate one of those ads. Sachin was in splits and immediately decided to incorporate it into a scene,” says the actor, who will be seen making fun of men’s fairness cream. The film also stars Riteish Desmukh who plays a struggling DJ in the film. A sequel to the 2005 hit, Kya Superkool Hai Hum, produced by Ekta Kapoor’s Balaji Motion Pictures, is set to release in August. Besides Tusshar and Riteish, the film also features Neha Sharma and Sarah Jane-Dias.