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Wednesday, Dec 11, 2019

Business class

Authored by Gunjan Bagla, the book is essentially meant as a handbook for Americans on conducting business with Indians while in India, writes Garima Sharma.

books Updated: May 21, 2012 15:13 IST
Garima Sharma
Garima Sharma
Hindustan Times
Hindustantimes
         

If you are an impatient American executive who wants a crash course in the history, geography, culture, political environment et al of India, then this book could be your partner in learning. Authored by Gunjan Bagla, the book is essentially meant as a handbook for Americans on conducting business with Indians while in India. <b1>

Each chapter elaborates over the past and present status of aspects like human resources, cross cultural communication, marketing etc in the Indian scenario. Real life- at times hilarious- examples from Americans in India and simple parlance keep the reading light. The only bummer is the fact that in spite of being an Indian himself, Bagla reacts to ‘Indianness’ with surprising neutrality.

Like human resources, cross cultural communication, marketing etc in the Indian scenario. Real life — at times hilarious — examples from Americans in India and simple parlance keep the reading light. Bagla reacts to ‘Indianness’ with surprising neutrality. Like human resources, cross cultural communication, marketing etc in the Indian scenario. Real life — at times hilarious — examples from Americans in India and simple parlance keep the reading light. Bagla reacts to ‘Indianness’ with surprising neutrality. Like human resources, cross cultural communication, marketing etc in the Indian.