Ten years that changed us

It was all about choice in the Nineties. On our TV, on our plates and in our offices, we were free to take what we wanted. Adman Prasoon Joshi writes..

A televised war, an assassination, an immolation, a demolition, a coalition, the opening of economic floodgates, the satellite invasion, a maximum city blasted, a proxy war atop a glacier, the Buddha smiling… again. Such was the decade of the ’90s, the bookends of which were the fiscal crisis and the IA plane hijack in Kandahar. In between these is where the story lies.

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Prasoon Joshi: Award-winning lyricist, screenwriter and the man behind some of India’s most memorable ads